Blog

Avinash Kaushik at Avaus Expert Talks 2019

According to Avinash Kaushik, one of the world’s leading analytics thinkers, Machine Learning will replace much of traditional software development. “AI...

The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally understood...

Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

“Machine Learning now impregnates all aspects of business and is the key driver of growth in the near future”, says CEO...

Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

UPDATE Apr 2019: After the publishing of the landscape several people have reached out to us regarding additional martech companies...

11 Digital marketing trends for 2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by...

11 Digital Marketing Trends for 2019-2020: Data Science

Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on proprietary data are also the critical...

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service. It...

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as a...

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still in...

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon ylsivät...

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base on...

Tuukka Valkeasuo Appointed Avaus CTO

Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of technology strategy and client offering development at Avaus,...

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and how...

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The best of today’s digital village shopkeepers can offer a similar service experience with the help of those three acronyms mentioned...

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus expansion...

Marketing Automation: Stop Implementing, Start Adopting – thesis

Based on my research, companies that succeed in marketing automation have adopted it instead of just implementing it. Implementation is related...

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an...

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the gallery,...

Case: LähiTapiola

Asiakas ja sisältö edellä Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole aina...

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

In B2B, it is not Marketing alone that needs to transform digitally - the shift should involve Sales just as much....

Willkommen!