There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to be able to sustain a competitive advantage in their local market. Becoming data-driven is a key priority across industries as it is the most effective approach to grow top-line and improve efficiency.

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You're not alone if you've recently heard a lot about customer data platforms (CDPs) and how they can help companies better understand and act on data. Continue reading to learn how a CDP may help you in delivering a personalised customer experience that is no longer a "nice to have", but rather an expectation.

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Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The firms that have successfully met these goals are increasingly focusing on automation, which has helped them increase efficiency in business processes.

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Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into automation and artificial intelligence to improve customer experience and boost sales results? In this blog post, we’ll look at the benefits of applying automation and AI in sales and marketing, blockers for getting started.

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