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Avinash Kaushik at Avaus Expert Talks 2019

Avinash Kaushik at Avaus Expert Talks 2019

Avinash Kaushik at Avaus Expert Talks 2019   Analytics Evangelist Avinash Kaushik on Avaus’ Expert Talks: Unsolvable Marketing Problems are...
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The Secondary — Often Less Appreciated — Benefits of Growth Teams

The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally...
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Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

Avaus - Media Release 10.4.2019   Avaus, the leading Nordic business growth boutique, has built up a 20 person leading-edge...
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Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

  UPDATE Apr 2019: After the publishing of the landscape several people have reached out to us regarding additional martech...
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11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

1. Experience design is now becoming algorithmic and AI-driven User experience is swiftly overtaking price as the most critical competitive...
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11 Digital Marketing Trends for ­2019-2020: Data Science

11 Digital Marketing Trends for ­2019-2020: Data Science

1. Analytics top priority of enterprises Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on...
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Predicting Customer Churn

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service....
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Embrace Agile Marketing

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as...
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6 Common Google Data Studio Problems and How to Fix Them

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still...
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Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon...
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Analytics Tactic Spotlight: Recommendation Engine

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base...
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Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo | Picture: Seppo Tolonen   Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of...
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The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and...
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The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

As the village shopkeeper of a bygone era, Tarmo knew you and your family, your hobbies and your purchase history....
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Emma Storbacka new CEO for Avaus

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus...
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Marketing Automation: Stop Implementing, Start Adopting – thesis

Marketing Automation: Stop Implementing, Start Adopting – thesis

I had a big goal when I wrote my Master’s thesis: I wanted to uncover the “truth” behind marketing automation....
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Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at...
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Rogue Nodes: To Whom Subtle Offers Seem Random

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the...
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Case: LähiTapiola

Case: LähiTapiola

Asiakas ja sisältö edellä   Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole...
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Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

No guts, No Glory In B2B, it is not Marketing alone that needs to transform digitally - the shift should...
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