Blog - Avaus

#Älyradio – Salesforce podcast 31: Emma Storbacka

#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä...

Cookbook with 50 Recipes to Speed Up AI Uptake

Media Release 7.11.2019 Avaus bakes a tasty cake with data: Cookbook with 50 Recipes to Speed Up AI Uptake...

Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen...

More than 50% of analytics initiatives fail to deliver value – this is the solution

Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...

AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...

Finnish CMOs are Investing Heavily in Data and Analytics

Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics...

Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa

Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein...

Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017....

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest...

Generate Leads Effectively With Webinars B2B

What content format best engages our target audience? A million-dollar question for every B2B marketer! It is not enough to...

Analytics Tactic Spotlight: Customer Lifetime Value

The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is...

Future of Growth Hacking

Sometime in the early 2010s, in the start-up corners of the internet, stories started to appear about certain tech start-ups...

Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture

Event Horizon Telescope On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture...

Azure Data Flow – ETL in the cloud

Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We...

What Did a Digital Village Shopkeeper Gain From a DMP system?

This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary...

The AI Marketing Landscape is Growing Fast

Avaus’ team has focused on mapping AI solutions this time in our series of marketing technology landscapes. This first-ever published...

5 key Takeaways from Avaus Expert Talks 2019

How do we turn data into business results while breaking down the silos? This is the most common question that...

Avinash Kaushik at Avaus Expert Talks 2019

Avinash Kaushik at Avaus Expert Talks 2019 Analytics Evangelist Avinash Kaushik on Avaus’ Expert Talks: Unsolvable Marketing Problems are...

The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally...

Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

Avaus - Media Release 10.4.2019 Avaus, the leading Nordic business growth boutique, has built up a 20 person leading-edge...