Skip to content

Blog

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

1. Experience design is now becoming algorithmic and AI-driven User experience is swiftly overtaking price as the most critical competitive...
Read More
11 Digital Marketing Trends for ­2019-2020: Data Science

11 Digital Marketing Trends for ­2019-2020: Data Science

1. Analytics top priority of enterprises Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on...
Read More
Predicting Customer Churn

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service....
Read More
Embrace Agile Marketing

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as...
Read More
6 Common Google Data Studio Problems and How to Fix Them

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still...
Read More
Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon...
Read More
Analytics Tactic Spotlight: Recommendation Engine

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base...
Read More
Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo | Picture: Seppo Tolonen   Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of...
Read More
The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and...
Read More
The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

As the village shopkeeper of a bygone era, Tarmo knew you and your family, your hobbies and your purchase history....
Read More
Emma Storbacka new CEO for Avaus

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus...
Read More
Marketing Automation: Stop Implementing, Start Adopting – thesis

Marketing Automation: Stop Implementing, Start Adopting – thesis

I had a big goal when I wrote my Master’s thesis: I wanted to uncover the “truth” behind marketing automation....
Read More
Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at...
Read More
Rogue Nodes: To Whom Subtle Offers Seem Random

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the...
Read More
Case: LähiTapiola

Case: LähiTapiola

Asiakas ja sisältö edellä   Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole...
Read More
Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

No guts, No Glory In B2B, it is not Marketing alone that needs to transform digitally - the shift should...
Read More
Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a...
Read More
Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in...
Read More
Case: LocalTapiola

Case: LocalTapiola

Customer and content first     Genuinely customer-focused services and content made the results of LähiTapiola digital marketing soar. Selling...
Read More
Sales Intelligence Should be Your Next Move

Sales Intelligence Should be Your Next Move

Bridging the gap between sales and marketing: We here at Avaus have talked for a long time about the need...
Read More
1 4 5 6 7