#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä...
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Cookbook with 50 Recipes to Speed Up AI Uptake
Media Release 7.11.2019 Avaus bakes a tasty cake with data: Cookbook with 50 Recipes to Speed Up AI Uptake...
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Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen
Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen...
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More than 50% of analytics initiatives fail to deliver value – this is the solution
Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...
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AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven
As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...
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Finnish CMOs are Investing Heavily in Data and Analytics
Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics...
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Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa
Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein...
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Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä
Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017....
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Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map
Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest...
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Generate Leads Effectively With Webinars B2B
What content format best engages our target audience? A million-dollar question for every B2B marketer! It is not enough to...
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Analytics Tactic Spotlight: Customer Lifetime Value
The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is...
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Future of Growth Hacking
Sometime in the early 2010s, in the start-up corners of the internet, stories started to appear about certain tech start-ups...
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Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture
Event Horizon Telescope On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture...
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Azure Data Flow – ETL in the cloud
Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We...
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What Did a Digital Village Shopkeeper Gain From a DMP system?
This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary...
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The AI Marketing Landscape is Growing Fast
Avaus’ team has focused on mapping AI solutions this time in our series of marketing technology landscapes. This first-ever published...
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5 key Takeaways from Avaus Expert Talks 2019
How do we turn data into business results while breaking down the silos? This is the most common question that...
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Avinash Kaushik at Avaus Expert Talks 2019
Avinash Kaushik at Avaus Expert Talks 2019 Analytics Evangelist Avinash Kaushik on Avaus’ Expert Talks: Unsolvable Marketing Problems are...
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The Secondary — Often Less Appreciated — Benefits of Growth Teams
Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally...
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Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”
Avaus - Media Release 10.4.2019 Avaus, the leading Nordic business growth boutique, has built up a 20 person leading-edge...
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