The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected and...
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Blog
A business framework for COVID-19 response and adaptation
When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have less...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives
During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management since...
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Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi
Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan toimistojen...
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5 key takeaways from Avaus Expert Talks Helsinki 2020
How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the question...
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Wärtsilä Achieving Measurability and Reaping the Rewards Beyond
Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to...
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence
Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude...
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Avaus “Agency of the Year Sweden 2020” Nominee
Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated to...
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The New Marketing and the Management Challenge
As long as digital marketing primarily deals with the narrow process of interfacing with customers, it will struggle significantly to impact...
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Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa
Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus selvittää...
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#Älyradio – Salesforce podcast 31: Emma Storbacka
#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä ja...
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Cookbook with 50 Recipes to Speed Up AI Uptake
Analytics, data and martech consultancy Avaus launches a cookbook with detailed advice for companies that want to improve marketing competitiveness with...
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Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen
Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen ...
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More than 50% of analytics initiatives fail to deliver value – this is the solution
Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a...
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AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven
As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same -...
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Finnish CMOs are Investing Heavily in Data and Analytics
Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics Avaus...
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Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa
Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein 83,2....
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Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä
Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017. Kartoituksessa...
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Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map
Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest update...
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Generate Leads Effectively With Webinars B2B
What content format best engages our target audience? A million-dollar question for every B2B marketer! It is not enough to measure...
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