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7 Most Important Mobile App Metrics to Follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising websites...

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

In Sweden, the state has imposed fewer restrictions on Covid-19 than in Finland, although currently there are more hospitalised and deceased...

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä sairaalahoitoon...

B2B Digital Sales Blueprint

We have developed a B2B Digital Sales Blueprint, that serves as a first aid kit on how to rapidly increase digital...

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected and...

A business framework for COVID-19 response and adaptation

When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have less...

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management since...

Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi

Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan toimistojen...

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the question...

Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to...

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude...