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Automate at Scale – While Keeping Your Team Sane

Automate at Scale – While Keeping Your Team Sane

There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to...
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The Salesforce Marketing Cloud August ’21 release

The Salesforce Marketing Cloud August ’21 release

The August release does not contain any completely new features but some nice enhancements in several studios that will help...
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8 Steps Getting Your Organisation on the Path to Automation

8 Steps Getting Your Organisation on the Path to Automation

Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as...
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Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into...
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Customer Data Platform: Best Practices & Use Cases

Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about Customer Data Platforms (CDPs) and how they can help companies...
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5 Reasons Why Project Management Matters

5 Reasons Why Project Management Matters

As a project manager (PM), I and the rest of Avaus team aim to meet and exceed client expectations. There...
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Salesforce Introduces Loyalty Management

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have...
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How to scale up your algo game

How to scale up your algo game

In the era of digital marketing, we have seen an exponential increase in the amount of data generated, stored and...
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Avaus Gearing up for Growth with Data-Factory and New Investor

Avaus Gearing up for Growth with Data-Factory and New Investor

Media release - Avaus Marketing Innovations Oy  31.3.2021, 11:00 EET     To ensure future growth, Avaus has expanded its...
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60 Sales and Marketing tasks that will be automated over the next three years

60 Sales and Marketing tasks that will be automated over the next three years

Today, firms in all industries are under a lot of pressure to reduce costs while sustaining or even growing their...
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Combining behavioral data with customer data requires privacy compliance and technical enablers

Combining behavioral data with customer data requires privacy compliance and technical enablers

Ten Building Blocks for an Actionable Marketing Data-Asset - The Avaus Data Factory Part III Combining online behavioural data with...
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Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Demands for enhanced sales automation and AI-enabled B2B customer experiences at scale are higher than ever. Many sales leaders are...
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Build at scale or experiment first?

Build at scale or experiment first?

Introduction   A proof of concept (POC) is a miniature project aimed at demonstrating the value of a concept before...
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Amazon’s secretive launch took the Swedes with a surprise

Amazon’s secretive launch took the Swedes with a surprise

Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio.   US e-commerce giant Amazon quietly launched its Swedish site...
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The data-driven B2B CMO

The data-driven B2B CMO

If you think it’s time for your organisation to become data-driven, keep on reading.    This blog post is part...
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Interaction Studio – Visualise, track, and manage real-time consumer experiences

Interaction Studio – Visualise, track, and manage real-time consumer experiences

Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer...
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7 tips for cross-agency collaboration in a cross-competence world

7 tips for cross-agency collaboration in a cross-competence world

"Getting the whole team together in the same boat has been key to our work. When the entire team is...
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Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…

Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…

Amazon launched it’s Swedish e-commerce service yesterday, October 28 2020, and the impact will surely be felt by Sweden's rich...
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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to...
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Salesforce Journey Builder – Path Optimisation

Salesforce Journey Builder – Path Optimisation

(3 min read) We all know that optimising the customer experience is very important to work your way towards a...
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