Blog - Avaus

Avaus appoints Eldar Terzic from CDON as CTO – strengthening focus on technical solution development

Avaus, a leading provider of data-driven marketing solutions, is pleased to announce the appointment of Eldar Terzic as Chief Technology...

Avaus aims for European footprint – strengthens focus on brand and comms with appointment of Anne Giersberg

Avaus, a leading provider of data-driven marketing solutions, appoints Anne Giersberg from Nestlé Nespresso as Head of Marketing! Avaus...

4 highlights from the event Content Automation – Your key building block for personalisation.

To celebrate the beginning of the collaboration between Avaus and NORD DDB we held a joint seminar on content automation...

Catapult your Marketing Productivity with Generative AI: A Step-by-Step Plan

Creating a plan for leveraging generative AI can seem like a daunting task, given the vast array of AI solutions...

The CMO’s Guide to Generative AI: Why You Should Care

As a Chief Marketing Officer (CMO), you may have heard of generative AI and its potential benefits, but you may...

It is time to give a DAM!

The recent shift towards increased customer-centricity and efficiency has put personalization at the forefront of the marketing and sales executive...

NORD DDB and Avaus launches strategic partnership

Avaus is thrilled to announce that we have started a cooperation with NORD DDB. We have signed a cooperation agreement...

What is Content Automation and why does it matter?

Content Automation: The why, what and how of personalization at scale Increasing customer-centricity and efficiency have both been on...

Ten Building Blocks for an Actionable Marketing Data-Asset – The Avaus Data Factory Part IV

Online behavioral data usually has quality issues As online behavioral data rapidly becomes a remarkably more important source of customer...

Increasing the relevance of your Marketing Communication in three areas

In the field of Digital Marketing, there are two opposite trends evolving. On the one hand, micro-personalisation is communicated as...

Adlibris wants to create a word-class customer experience – starts collaboration with Avaus

Adlibris is the Nordic region's largest bookstore and they want to inspire people to their next reading experience - show...

How do we minimise your time spent achieving your data-driven vision?

A few years ago, we started working on the Avaus component library, and it has proven to be extremely useful...

Sales automation could be a Ferrari, but it seems stuck in the garage. How to dust it off and start driving?

It is a family affair: Emma Storbacka, daughter and CEO at Avaus and Kaj Storbacka, father and professor at Hanken...

Our podcast about data-driven transformation: What can European organisations learn from the Nordic way of working?

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus' best practice assets...

Avaus expands European footprint – opening office in Italy in 2023

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets...

Avaus Trainee Program Summer 2022

Aside from direct entry, our trainee program is another opportunity for graduates to enter the world of work. During the...

Top 4 Takeaways from Lead Management Summit 2022

We attended the Lead Management Summit 2022 as both - listeners and speakers. Here you can find 4 of the...

Using Customer Insights to Close Gaps Between Sales Strategy and Execution

Forward-looking B2B companies are looking to expand their use of data, automation and AI to improve sales performance. But many...

Avaus and Outreach announce partnership

As of May 2022, the Helsinki, Munich, Gdansk and Stockholm-based Avaus has entered into a partnership with the Seattle-based sales...

Top 5 takeaways from Avaus Expert Talks Stockholm 2022

The goal for most organisations today is to become data-driven, but why is it necessary to become data-driven at scale?...