Blog - Avaus

Is your business ready for Google Analytics 4?

‘’On July 1st, 2023, no new data will be processed via Universal Analytics. Therefore, you must have a migration plan...

The Avaus Podcast: New series on data-drivenness and AI

The Avaus Podcast continues growing with new episodes launches. In the series, we explore the forefront of innovation and discover...

AET 2023 – key insights

In case you were not able to attend last week’s Avaus Expert Talks 2023 or if you want to remind...

Viking Line signs 3-year strategic collaboration with Avaus – customer data should drive the cruise experience

Viking Line is a market-leading brand in passenger traffic on the northern Baltic Sea. They offer passenger services, recreation and...

Avaus förändrar spelplanen för konsulttjänster – lanserar AI-drivna ‘avausGPT’

Avaus, den ledande nordiska konsultbyrån specialiserad på data- och AI-driven marknadsföring och försäljning, har lanserat sitt senaste initiativ - avausGPT....

Avaus announces avausGPT with purpose to “supercharge” consultancy deliveries

Avaus, the leading Nordic consultancy boutique specializing in marketing, sales and service automation through data and AI, is proud to...

Avaus julkistaa avausGPT:n jonka tarkoituksena on antaa konsultoinnille “supervoimia”

Avaus, pohjoismaiden johtava konsulttitoimisto, joka on erikoistunut markkinointiin, myyntiin ja palveluautomaatioon datan ja tekoälyn avulla, ilmoittaa ylpeänä tulevasta julkistuksestaan avausGPT:stä....

Unlocking productivity in marketing by leveraging data, automation, and AI

Markets are shaky and budgets are tight. As a CMO, how can you do more with less in times of...

Avaus appoints Eldar Terzic from CDON as CTO – strengthening focus on technical solution development

Avaus, a leading provider of data-driven marketing solutions, is pleased to announce the appointment of Eldar Terzic as Chief Technology...

Avaus aims for European footprint – strengthens focus on brand and comms with appointment of Anne Giersberg

Avaus, a leading provider of data-driven marketing solutions, appoints Anne Giersberg from Nestlé Nespresso as Head of Marketing! Avaus...

4 highlights from the event Content Automation – Your key building block for personalisation.

To celebrate the beginning of the collaboration between Avaus and NORD DDB we held a joint seminar on content automation...

Catapult your Marketing Productivity with Generative AI: A Step-by-Step Plan

Creating a plan for leveraging generative AI can seem like a daunting task, given the vast array of AI solutions...

The CMO’s Guide to Generative AI: Why You Should Care

As a Chief Marketing Officer (CMO), you may have heard of generative AI and its potential benefits, but you may...

It is time to give a DAM!

The recent shift towards increased customer-centricity and efficiency has put personalization at the forefront of the marketing and sales executive...

NORD DDB and Avaus launches strategic partnership

Avaus is thrilled to announce that we have started a cooperation with NORD DDB. We have signed a cooperation agreement...

What is Content Automation and why does it matter?

Content Automation: The why, what and how of personalization at scale Increasing customer-centricity and efficiency have both been on...

Ten Building Blocks for an Actionable Marketing Data-Asset – The Avaus Data Factory Part IV

Online behavioral data usually has quality issues As online behavioral data rapidly becomes a remarkably more important source of customer...

Increasing the relevance of your Marketing Communication in three areas

In the field of Digital Marketing, there are two opposite trends evolving. On the one hand, micro-personalisation is communicated as...

Adlibris wants to create a word-class customer experience – starts collaboration with Avaus

Adlibris is the Nordic region's largest bookstore and they want to inspire people to their next reading experience - show...

How do we minimise your time spent achieving your data-driven vision?

A few years ago, we started working on the Avaus component library, and it has proven to be extremely useful...