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What is Content Automation and why does it matter?

What is Content Automation and why does it matter?

Content Automation: The why, what and how of personalization at scale   Increasing customer-centricity and efficiency have both been on...
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Ten Building Blocks for an Actionable Marketing Data-Asset – The Avaus Data Factory Part IV

Ten Building Blocks for an Actionable Marketing Data-Asset – The Avaus Data Factory Part IV

Online behavioral data usually has quality issues As online behavioral data rapidly becomes a remarkably more important source of customer...
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Increasing the relevance of your Marketing Communication in three areas

Increasing the relevance of your Marketing Communication in three areas

In the field of Digital Marketing, there are two opposite trends evolving. On the one hand, micro-personalisation is communicated as...
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Adlibris wants to create a word-class customer experience – starts collaboration with Avaus

Adlibris wants to create a word-class customer experience – starts collaboration with Avaus

Adlibris is the Nordic region's largest bookstore and they want to inspire people to their next reading experience - show...
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How do we minimise your time spent achieving your data-driven vision?

How do we minimise your time spent achieving your data-driven vision?

A few years ago, we started working on the Avaus component library, and it has proven to be extremely useful...
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Sales automation could be a Ferrari, but it seems stuck in the garage. How to dust it off and start driving?

Sales automation could be a Ferrari, but it seems stuck in the garage. How to dust it off and start driving?

It is a family affair: Emma Storbacka, daughter and CEO at Avaus and Kaj Storbacka, father and professor at Hanken...
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Our podcast about data-driven transformation: What can European organisations learn from the Nordic way of working?

Our podcast about data-driven transformation: What can European organisations learn from the Nordic way of working?

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus' best practice assets...
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Avaus expands European footprint – opening office in Italy in 2023

Avaus expands European footprint – opening office in Italy in 2023

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets...
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Avaus Trainee Program Summer 2022

Avaus Trainee Program Summer 2022

Aside from direct entry, our trainee program is another opportunity for graduates to enter the world of work. During the...
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Top 4 Takeaways from Lead Management Summit 2022

Top 4 Takeaways from Lead Management Summit 2022

We attended the Lead Management Summit 2022 as both - listeners and speakers. Here you can find 4 of the...
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​​Using Customer Insights to Close Gaps Between Sales Strategy and Execution

​​Using Customer Insights to Close Gaps Between Sales Strategy and Execution

Forward-looking B2B companies are looking to expand their use of data, automation and AI to improve sales performance. But many...
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Avaus and Outreach announce partnership

Avaus and Outreach announce partnership

As of May 2022, the Helsinki, Munich, Gdansk and Stockholm-based Avaus has entered into a partnership with the Seattle-based sales...
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Top 5 takeaways from Avaus Expert Talks Stockholm 2022

Top 5 takeaways from Avaus Expert Talks Stockholm 2022

The goal for most organisations today is to become data-driven, but why is it necessary to become data-driven at scale?...
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Renaming Salesforce: Why have they done it and how does it affect you?

Renaming Salesforce: Why have they done it and how does it affect you?

Earlier this year, Salesforce announced what the next step is for their Marketing Cloud. With that, they also announced changes...
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Lead scoring: B2B marketing’s magic bullet (Part 3)

Lead scoring: B2B marketing’s magic bullet (Part 3)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...
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Lead scoring: B2B marketing’s magic bullet (Part 2)

Lead scoring: B2B marketing’s magic bullet (Part 2)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...
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Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

What is lead scoring? Lead scoring is generally understood as the process of assigning a numerical value (score) to both...
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Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Emma Storbacka, group CEO and Mika Toikka, Deputy to the CEO and Country Manager for Finland, photo: Patrik Lindeberg  ...
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How to Automatically Remove Duplicates in Marketing Automation Systems?

How to Automatically Remove Duplicates in Marketing Automation Systems?

Don't fear, no duplicates are here! Nowadays, most companies use multiple systems to manage customer relations. CRM, Customer Service Software...
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Personas: The Basis for Data-based Customer Segmentation

Personas: The Basis for Data-based Customer Segmentation

Whether it’s a global consultancy or a local small business, everyone seems to talk about the trending topics digitisation and...
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