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Top 5 takeaways from Avaus Expert Talks Stockholm 2022

Top 5 takeaways from Avaus Expert Talks Stockholm 2022

The goal for most organisations today is to become data-driven, but why is it necessary to become data-driven at scale?...
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Renaming Salesforce: Why have they done it and how does it affect you?

Renaming Salesforce: Why have they done it and how does it affect you?

Earlier this year, Salesforce announced what the next step is for their Marketing Cloud. With that, they also announced changes...
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Lead scoring: B2B marketing’s magic bullet (Part 3)

Lead scoring: B2B marketing’s magic bullet (Part 3)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...
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Lead scoring: B2B marketing’s magic bullet (Part 2)

Lead scoring: B2B marketing’s magic bullet (Part 2)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...
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Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

What is lead scoring? Lead scoring is generally understood as the process of assigning a numerical value (score) to both...
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Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Emma Storbacka, group CEO and Mika Toikka, Deputy to the CEO and Country Manager for Finland, photo: Patrik Lindeberg  ...
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How to Automatically Remove Duplicates in Marketing Automation Systems?

How to Automatically Remove Duplicates in Marketing Automation Systems?

Don't fear, no duplicates are here! Nowadays, most companies use multiple systems to manage customer relations. CRM, Customer Service Software...
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Personas: The Basis for Data-based Customer Segmentation

Personas: The Basis for Data-based Customer Segmentation

Whether it’s a global consultancy or a local small business, everyone seems to talk about the trending topics digitisation and...
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Automate at Scale – While Keeping Your Team Sane

Automate at Scale – While Keeping Your Team Sane

There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to...
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The Salesforce Marketing Cloud August ’21 release

The Salesforce Marketing Cloud August ’21 release

The August release does not contain any completely new features but some nice enhancements in several studios that will help...
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8 Steps Getting Your Organisation on the Path to Automation

8 Steps Getting Your Organisation on the Path to Automation

Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as...
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Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into...
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Customer Data Platform: Best Practices & Use Cases

Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about Customer Data Platforms (CDPs) and how they can help companies...
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5 Reasons Why Project Management Matters

5 Reasons Why Project Management Matters

As a project manager (PM), I and the rest of Avaus team aim to meet and exceed client expectations. There...
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Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case

Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case

Im Gegensatz zu B2C nimmt Omni-Channel-Marketing im B2B-Markt noch eine eher untergeordnete Rolle ein. Dies ist unter Anderem der hohen...
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Salesforce Introduces Loyalty Management

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have...
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How to Scale Up Your Algo Game

How to Scale Up Your Algo Game

In the digital marketing era, we have seen an exponential increase in the amount of data generated, stored and analysed...
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Avaus Gearing up for Growth with Data-Factory and New Investor

Avaus Gearing up for Growth with Data-Factory and New Investor

Media release - Avaus Marketing Innovations Oy  31.3.2021, 11:00 EET     To ensure future growth, Avaus has expanded its...
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60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The...
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Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to...
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