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Banking & Insurance

Create competitive advantages through better use of customer data and automation

Creating leading omni-channel experiences to unlock growth


Delivering relevant customer experiences across channels is becoming more important for brand differentiation and loyalty. Through the use of automation and algorithms, our Banking & Insurance clients have been able to:

  • Increase customer lifetime value (CLV)
  • Become more customer centric and data-driven
  • Grow the share of revenues generated from online
  • Increase efficiency in marketing, sales and service
  • Reduce customer churn

“By having Avaus’ Experts to assess our current state and make a roadmap for our customer-centric organisation, we now have a clear plan that we can start executing right away. We are very happy with the results of the project and the Avaus team was able to exceed our expectations. The plan will serve as a basis for our customer base development as well as as a framework for future development initiatives.”

Laura Peltola
Chief Marketing & Sales Director
POP Vakuutus

Avaus Cookbook:
AI in Marketing & Sales for Banking & Insurance

Download the Cookbook to discover
easy-to-implement recipes to:

  • Identify high value prospects
  • Personalise and automate customer onboarding
  • Cross-sell high margin offerings to
    existing customers
  • Reduce Customer Service calls and waiting time by providing relevant info based on predictions
  • Proactively activate customers at risk of churning

The Cookbook is your pragmatic guide, filled with powerful use cases to help you tap into the full potential of data and automation.

Results created for Banking & Insurance clients

Examples of impact we provided by using data and automation in a systematic way:

  • 10% sales increase in B2C upsell programs
  • MEUR 2.5 increase in sales to B2B clients
  • 300% improvement in conversion rate based on algorithmically defined audiences
  • 3% reduction in customer churn
  • 30% increase in return on advertising spend by better use of 1st party data
  • 30% increase in revenues from self-service channels

Capabilities we help Banking & Insurance organizations create

  • Customer databases for marketing, sales and service
  • Tech backbones for omni channel orchestration
  • Advanced analytics for marketing and sales
  • Data-driven and customer-centric operating models


Checklist for reducing incoming calls and decreasing handling times with data and automation

Discover 8 ways data and automation can make customer service more cost-effective, while improving the customer experience.




Avaus Tactics Gallery: The Analytics Edition

An easy-to-digest overview of analytical capabilities, models and approaches, to understand what tactic to use and when.

Download >>


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Avaus’ methodology can help you

  • Automate manual processes
  • Break down departmental silos
  • Implement up to 50 use cases each year
  • Systematically expand into more channels
  • Improve efficiency by deploying needed capabilities
  • Continuously monitor incremental impact and ROI

Sounds interesting?

Contact us and get a deep dive into your company’s situation.

Unlock your potential



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