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Create competitive advantages from using data and AI in marketing, sales and service

How we help

Developments in digital technology and shifts in buying behaviors are putting pressure on manufacturing companies to evolve the way in which they go to market.

To support this, Avaus helps marketing, sales and service teams make practical use of data, automation and AI to:

  • Increase sales efficiency
  • Improve buyer and user experiences
  • Capture more aftermarket potential
  • Sell more through self-service channels
  • Increase sales of value-added services
  • Become customer centric and data-driven

“Our partnership with Avaus goes way beyond the usual consultancy advice: they are a big support piece of our day-to-day activities. They have a bright and tech-savvy team that is not afraid of hands-on implementation, so whether the task of the day requires coding, graphical design or strategic planning, they can do it and do it well.

What I appreciate most – they learn real fast, so they can digest complex value propositions quickly and start to produce results.”

Jaime Lopez
Manager, Sales Enablement & Development
Wärtsilä Marine Business

Avaus’ Cookbook: AI in Marketing & Sales for Manufacturing

Guidelines for how to use data, automation and AI to:

  • Identify high potential prospects
  • Automate sales of parts and accessories
  • Promote services to equipment customers
  • Remind customers to replace equipment
  • Make sure service contracts are renewed

AI in Marketing & Sales Cookbook - preview

Download the Cookbook for how to use data and AI in Sales & Marketing!


Marketing attribution in complex B2B

We helped Wärtsilä develop a tool for predicting marketing contribution and customer touchpoints using attribution modeling, resulting in improved measurement of marketing activities and – impact




Creating a marketing data vision in 5 weeks

We applied a hypothesis-driven approach to help Outokumpu develop an ambitious but yet pragmatic vision for how to use marketing data as well as target capabilities and a roadmap for the next 3 years




Global marketing automation roll-out

We helped Atlas Copco increase marketing efficiency, align sales and marketing as well as apply data-driven approaches to revenue growth




Examples of outcomes our Manufacturing clients have generated with the use of data:

  • 20% increase in sales efficiency
  • 40% of sales pipeline from marketing
  • x3.45 more profit per € spent on marketing
  • M€550 in marketing-supported pipeline
  • 83% sales increase of value-added services
  • 40% growth from self-service channels


To unlock the power of data we help with:

  • Growth strategy development
  • Customer and audience segmentation
  • Technology for omni-channel orchestration
  • Advanced analytics for marketing and sales
  • Data- & customer-centric operating models


Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Guide on how you can move forward and tap into automation and AI to improve customer experience and boost sales results



The B2B Marketing Tactics Blueprint

Avaus’ practical guide on how to use data to improve effectiveness and efficiency in B2B marketing



Content Automation – A key building block for personalization

Use the power of data and automation to be more targeted and relevant to buyers in the right channels at the right time



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Avaus’ approach helps you

  • Automate manual processes
  • Break down departmental silos
  • Implement up to 50 use cases each year
  • Systematically expand into more channels
  • Improve efficiency by deploying needed capabilities
  • Continuously monitor incremental impact and ROI

Sounds interesting?

Contact us and get a deep dive into your company’s situation

Get in touch to unlock your potential!



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