UPDATE Apr 2019: After the publishing of the landscape several people have reached out to us regarding additional martech...
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Blog
11 Digital marketing trends for 2019-2020: Marketing Technology (part 1)
1. Experience design is now becoming algorithmic and AI-driven User experience is swiftly overtaking price as the most critical competitive...
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11 Digital Marketing Trends for 2019-2020: Data Science
1. Analytics top priority of enterprises Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on...
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Predicting Customer Churn
Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service....
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Embrace Agile Marketing
An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as...
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6 Common Google Data Studio Problems and How to Fix Them
Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still...
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Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa
Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon...
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Analytics Tactic Spotlight: Recommendation Engine
Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base...
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Tuukka Valkeasuo Appointed Avaus CTO
Tuukka Valkeasuo | Picture: Seppo Tolonen Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of...
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The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2
In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and...
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The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2
As the village shopkeeper of a bygone era, Tarmo knew you and your family, your hobbies and your purchase history....
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Emma Storbacka new CEO for Avaus
Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus...
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Marketing Automation: Stop Implementing, Start Adopting – thesis
I had a big goal when I wrote my Master’s thesis: I wanted to uncover the “truth” behind marketing automation....
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Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage
“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at...
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Rogue Nodes: To Whom Subtle Offers Seem Random
Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the...
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Case: LähiTapiola
Asiakas ja sisältö edellä Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole...
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Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence
No guts, No Glory In B2B, it is not Marketing alone that needs to transform digitally - the shift should...
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Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department
“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a...
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Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1
Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in...
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Case: LocalTapiola
Customer and content first Genuinely customer-focused services and content made the results of LähiTapiola digital marketing soar. Selling...
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