Blog - Avaus

Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

UPDATE Apr 2019: After the publishing of the landscape several people have reached out to us regarding additional martech...

11 Digital marketing trends for 2019-2020: Marketing Technology (part 1)

1. Experience design is now becoming algorithmic and AI-driven User experience is swiftly overtaking price as the most critical competitive...

11 Digital Marketing Trends for 2019-2020: Data Science

1. Analytics top priority of enterprises Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on...

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service....

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as...

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still...

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon...

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base...

Tuukka Valkeasuo Appointed Avaus CTO

Tuukka Valkeasuo | Picture: Seppo Tolonen Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of...

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and...

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

As the village shopkeeper of a bygone era, Tarmo knew you and your family, your hobbies and your purchase history....

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus...

Marketing Automation: Stop Implementing, Start Adopting – thesis

I had a big goal when I wrote my Master’s thesis: I wanted to uncover the “truth” behind marketing automation....

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at...

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the...

Case: LähiTapiola

Asiakas ja sisältö edellä Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole...

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

No guts, No Glory In B2B, it is not Marketing alone that needs to transform digitally - the shift should...

Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a...

Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in...

Case: LocalTapiola

Customer and content first Genuinely customer-focused services and content made the results of LähiTapiola digital marketing soar. Selling...