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Use data, automation and AI to improve subscriber retention and modernize media sales and related services

Creating measurable business outcomes


The rise of first party data, regulatory changes and evolving customer behavior are demanding data-driven strategies, personalisation and automation at scale to drive profitable growth and find new sources of revenue.


With media clients we are solving business critical challenges like:

  • Reducing customer churn
  • Growing customer lifetime value (CLV)
  • Transitioning sales & service to digital channels 
  • Driving higher automation in marketing, sales and service
  • Developing omni-channel customer experience
  • Becoming customer centric and data-driven

“Avaus has been a transformational partner with us, ensuring we focus on the right things, manage needed change in our organization and capabilities and create measurable business outcomes”

VP, Digital business

“With Avaus we have been able to create a strategic development roadmap for a long-term period, that is based on quantified business potential and concrete use cases”

VP, Consumer business

“Avaus helped us envision how we can radically increase the productivity and efficiency of our media sales organization, by having more customer-centered processes, using data and automation in a better way and having a crystallized customer strategy and segmentation in place”

Chief Sales Officer

Avaus Cookbook:
AI in Marketing & Sales for Media

Download the Cookbook to discover
easy-to-implement recipes to:

  • Target “twins” of loyal customers for
    more effective acquisition
  • Convert prospects in trial period to ongoing customers
  • Support your customer service with Next Best Offer (NBO) suggestion models
  • Automatically react to changes in users engagement levels
  • Prevent churn with “vaccination” actions

The Cookbook is your pragmatic guide, filled with powerful use cases to help you tap into the full potential of data and automation.

Results created for our Media clients

Examples of results generated from using data and automation in a systematic way:

  • 2% reduction in churn rate
  • 2MEUR revenue increase through personalized cross-sales activities
  • 15% improvement in online conversions
  • +100 automated customer journeys built
  • 30% decrease in sales headcount for SMB sales with retained sales output

Capabilities we typically help Media organizations create

  • Technology backbones that enable omni-channel orchestration
  • Customer databases set up for marketing, sales and service
  • Leveraging AI and automation to increase efficiency
  • Impact and attribution reporting for marketing and sales (across channels)
  • Operating models set up to promote a data-driven and customer-centric culture


Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into automation and artificial intelligence to improve customer experience and boost sales results? In this blog post, we’ll look at the benefits of applying automation and AI in sales and marketing, blockers for getting started.




The B2B Marketing Tactics Blueprint

Avaus’ practical guide on how to use data to improve effectiveness and efficiency in B2B marketing




Content Automation –
Your key building block for personalisation: 4 highlights from the event

Did you miss out on the content automation seminar? Don’t worry, here are 4 highlights that you should keep in mind.



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Avaus’ methodology can help you

  • Automate manual processes
  • Break down departmental silos
  • Implement up to 50 use cases each year
  • Systematically expand into more channels
  • Improve efficiency by deploying needed capabilities
  • Continuously monitor incremental impact and ROI

Sounds interesting?

Contact us and get a deep dive into your company’s situation.

Unlock your potential



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