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Avaus Cookie Policy


Last updated 20.9.2021


This cookie policy explains what cookies are, how we use cookies, why we use cookies and and how you can influence the usage of cookies by adjusting cookie settings within the cookie control mechanism provided by us or by adjusting your browser settings. You will also find information about who to contact for further information and how we are adjusting this cookie policy. 


Introduction and what is a cookie


Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, to perform more efficiently, as well as to provide reporting information and provide you a better experience.


Cookies set by Avaus ( are called “first party cookies”. Cookies set by parties other than Avaus ( are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites. Cookies are only one option to identify and track website users. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels”). These are small files that contain a unique identifier that enable us to recognize when someone has visited our web service or opened an email including them. Many times, these methods are dependent on cookies to function properly. Thus, rejecting cookies may impair their functionality.


Why do we use cookies


We use cookies for several reasons. Some cookies are necessary for our website for technical reasons and we refer to these as “obligatory” cookies. Some cookies give us the possibility to enhance the overall user experience of our web services by tracking and targeting the activities of our users. Some third party cookies are used for other purposes such as advertising. The usage of cookies is defined more precisely later in this Cookie Policy.


How can I control cookies?


You have the right to decide whether to accept or reject cookies. The cookie control tool allows you to select which categories of cookies you accept or reject. Obligatory cookies cannot be rejected as they are strictly necessary to provide you with services.


The cookie control tool can be accessed via the compliance banner pop-up on our website’s landing page (first time visitors) and via our website navigation links. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.


In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit


How will this Cookie Policy be updated?


We reserve a right to update this Cookie Policy every now and then if needed for any operational, legal or regulatory reasons. Thus, we highly recommend to re-visit this Cookie Policy regularly to be up to date about how we use cookies and related technologies.


The date at the top of this Cookie Policy indicates when it was last updated.


Cookie categories:

Obligatory cookies


These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.


  • OneTrust / CookiePro – Cookie consent solution, set cookies to maintain user (browser/device) consent status on our web services
  • Google Tag Manager – Website tag management solution, sets cookies to maintain and update website scripts on our web services
  • Visual Website Optimizer – Visitor journey optimization solution, sets cookies to maintain anonymous experiment testing and visitor insight collection


Analytics & user experience cookies


These cookies are used to monitor visits to our site and help us improve and optimize website performance and user experience. All information collected is anonymised and is not directly linked to a person, but with other information can be used to identify a person for optimised user experience. If you disable these cookies the site should function correctly, we simply won’t know that you visited the site.


  • Google Analytics – Web analytics solution, sets cookies to monitor website visitors and optimize website content
  • Pardot – Visitor nurturing and engagement service, sets cookies to enhance user experience and display customized content on our website
  • Leadoo – Interactive chatbot on our website, sets cookies to enhance user experience on the website
  • Leadfeeder – B2B Website visitor tracking software, that recognizes company IP addresses, but not an exact person visiting the website.
  • Vimeo – Video streaming service, sets cookies to enhance user experience via embedded video content on our website


Advertising & targeting cookies


These cookies may be set through our site by our advertising and targeting partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.


  • Facebook / Instagram – Social media platform, sets cookies to create target segments for advertisement purposes and to monitor advertisement campaign performance
  • Twitter – Social media platform, sets cookies to create target segments for advertisement purposes and to monitor advertisement campaign performance
  • LinkedIn – Social media platform, sets cookies to create target segments for advertisement purposes and to monitor advertisement campaign performance
  • DoubleClick / Google Ads – Digital advertisement platform, sets cookies to deliver measurable advertisement, to create target segments for advertisement purposes and to monitor advertisement campaign performance
  • Youtube – Video streaming platform, sets cookies to create target segments for advertisement purposes and to monitor advertisement campaign performance 
  • Adobe Audience Manager – Data management platform, sets cookies to build unique audience profiles that are used in advertisement and to enhance user experience


Advanced user experience cookies


Within this category we use online identifiers to enrich your online behavioral statistics with information we have about you to provide us better understanding of user behavior. This information is used for advanced analytics, advertising and targeted marketing purposes. Your data is never sold to third parties and is only used to either improve your experience by providing more relevant content or avoiding to provide irrelevant content.


Who to contact when you have questions about usage of cookies on this site?


Michał Lewandowski, CISO


Avaus Marketing Innovations 



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