Blog - Avaus

Short Term CMO actions

How Should Marketers Respond to the Covid-19 Crisis? After our first Covid-19 Response digest last week, many of you...

7 Most Important Mobile App Metrics to Follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...

B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...

A business framework for COVID-19 response and adaptation

When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have...

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...

Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi

Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan...

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the...

Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

“Getting to Denmark” for marketing - Wärtsilä achieving measurability and reaping the rewards beyond Continuing on their path of data-driven...

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a...

Avaus “Agency of the Year Sweden 2020” Nominee

Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated...

The New Marketing and the Management Challenge

As long as digital marketing primarily deals with the narrow process of interfacing with customers, it will struggle significantly to...

Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa

Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus...

#Älyradio – Salesforce podcast 31: Emma Storbacka

#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä...

Cookbook with 50 Recipes to Speed Up AI Uptake

Media Release 7.11.2019 Avaus bakes a tasty cake with data: Cookbook with 50 Recipes to Speed Up AI Uptake...

Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen...

More than 50% of analytics initiatives fail to deliver value – this is the solution

Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...

AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...