Blog - Avaus

Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey...

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the next few years, the data and...

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs...

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom...

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design....

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den...

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

The July Salesforce Marketing Cloud release did contain some interesting news but considering the new work climate in the light of...

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when looking...

What is a CDP and do you need one?

Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as...

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome is...

Fostering Trust in Customer Relationships – A Privacy First Approach

Not starting with privacy as an embedded part of process design, you most probably trigger a negative atmosphere toward privacy and...

Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers,...

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

The fact that many companies have taken this opportunity to stop and think about how they can leverage their existing technologies...

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath of...

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data...

Use the Machine Learning Functionality in Google & Facebook

In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you...

Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander has been appointed as the Head of Data and Analytics at Avaus, a leading Nordic marketing Data and Technology...

Need to Decrease Marketing Spend? Address Your Big-ticket Items

With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this...

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few...

Checklist for reducing incoming calls and decreasing handling times with data and automation

8 ways that data and automation can save you money in customer service, while at the same time improving your customer...