Blog

Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about customer data platforms (CDPs) and how they can help companies better...

5 Reasons Why Project Management Matters

The right project manager can identify and direct resources to ensure your business follows deadlines and objectives so that you can...

Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case

Für B2B-Unternehmen geht viel Potenzial bezüglich Loyalisierung und Lead-Konversion verloren, wenn Marketingkanäle nicht aufeinander abgestimmt sind. Hier sind 3 Tipps, wie...

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in...

How to Scale Up Your Algo Game

In the digital marketing era, we have seen an exponential increase in the amount of data generated, stored and analysed from...

Avaus Gearing up for Growth with Data-Factory and New Investor

To ensure future growth, Avaus has expanded its shareholder base among key employees and also invited a new investor, Hans Luik...

60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The firms...

Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to identify...

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and...

POC: Build at Scale or Experiment First?

A proof of concept (POC) is a miniature project to demonstrate the value of a concept before fully committing to it....

Amazon’s secretive launch took the Swedes with a surprise

US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch for years,...

The Data-driven B2B CMO

If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a strategy...

Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio is a wonderful tool in Salesforce where the user can visualize, track, and manage the customer experience in real-time....

7 Tips for Cross-agency Collaboration in a Cross-competence World

Companies cannot afford to sustain the inefficiencies caused by a siloed portfolio of partners. Recognising this challenge early on, Avaus set...

Why First-party Data is Your Only Chance if You aren’t Selling on Amazon

Amazon launched it’s Swedish e-commerce service on October 28 2020, and the impact will surely be felt by Sweden's rich e-commerce,...

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic...

Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey...

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the next few years, the data and...

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs...

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom...

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