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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce CDP Customers have been expecting companies to have a deep awareness of their preferences for a few years now....
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli  Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen...
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Missing Use Cases – key reason for Data and Technology Investments Failure

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på...
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New Salesforce Marketing Cloud release  – Multi Factor Authentication introduced

New Salesforce Marketing Cloud release – Multi Factor Authentication introduced

It’s that time of the year again - Salesforce Marketing Cloud has released new updates. Going forward the Avaus team...
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Google is changing the rules of competition in cloud business

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...
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What is a CDP and do you need one?

What is a CDP and do you need one?

Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....
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Forget CRM, say hello to the Sales Robot!

Forget CRM, say hello to the Sales Robot!

    Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics....
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Fostering Trust in Customer Relationships – A Privacy First Approach

Fostering Trust in Customer Relationships – A Privacy First Approach

Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...
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Improving your machine learning  models by adding features

Improving your machine learning models by adding features

0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building blocks for the Data Factory to increase marketing efficiency

Building blocks for the Data Factory to increase marketing efficiency

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten building blocks for an actionable marketing data-asset – the Data Factory

Ten building blocks for an actionable marketing data-asset – the Data Factory

  Avaus has been active in sharing industry best practices and learnings in blog posts and webinars during the past...
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Hands-on recipes: Use the Machine Learning functionality in Google & Facebook

Hands-on recipes: Use the Machine Learning functionality in Google & Facebook

This is a part of a three-part cookbook aimed at achieving efficiency gains in your digital media budget with a...
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Teemu Relander: Coming back home (to Avaus)

Teemu Relander: Coming back home (to Avaus)

Besides all the excitement of entering into something new, it feels like coming back home. Even literally, since I am...
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Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander joins Avaus as Head of Data- & Analytics

Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to decrease marketing spend? Address your big-ticket items

Need to decrease marketing spend? Address your big-ticket items

Increasing staff efficiency - a hot topic in the post-COVID era As we detail in this blog (Restructuring marketing for...
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6 steps to scale up your automation initiatives

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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Checklist for reducing incoming calls and decreasing handling times with data and automation

Checklist for reducing incoming calls and decreasing handling times with data and automation

Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...
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