Blog - Avaus

Avaus expands European footprint – opening office in Italy in 2023

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets...

Avaus Trainee Program Summer 2022

Aside from direct entry, our trainee program is another opportunity for graduates to enter the world of work. During the...

Top 4 Takeaways from Lead Management Summit 2022

We attended the Lead Management Summit 2022 as both - listeners and speakers. Here you can find 4 of the...

Using Customer Insights to Close Gaps Between Sales Strategy and Execution

Forward-looking B2B companies are looking to expand their use of data, automation and AI to improve sales performance. But many...

Avaus and Outreach announce partnership

As of May 2022, the Helsinki, Munich, Gdansk and Stockholm-based Avaus has entered into a partnership with the Seattle-based sales...

Top 5 takeaways from Avaus Expert Talks Stockholm 2022

The goal for most organisations today is to become data-driven, but why is it necessary to become data-driven at scale?...

Renaming Salesforce: Why have they done it and how does it affect you?

Earlier this year, Salesforce announced what the next step is for their Marketing Cloud. With that, they also announced changes...

Lead scoring: B2B marketing’s magic bullet (Part 3)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...

Lead scoring: B2B marketing’s magic bullet (Part 2)

Lead scoring is generally understood as the process of assigning a numerical value (score) to both leads and customers using...

Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

What is lead scoring? Lead scoring is generally understood as the process of assigning a numerical value (score) to both...

Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Emma Storbacka, group CEO and Mika Toikka, Deputy to the CEO and Country Manager for Finland, photo: Patrik Lindeberg ...

How to Automatically Remove Duplicates in Marketing Automation Systems?

Don't fear, no duplicates are here! Nowadays, most companies use multiple systems to manage customer relations. CRM, Customer Service Software...

Personas: The Basis for Data-based Customer Segmentation

Whether it’s a global consultancy or a local small business, everyone seems to talk about the trending topics digitisation and...

Automate at Scale – While Keeping Your Team Sane

There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to...

The Salesforce Marketing Cloud August ’21 release

The August release does not contain any completely new features but some nice enhancements in several studios that will help...

8 Steps Getting Your Organisation on the Path to Automation

Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as...

Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into...

Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about Customer Data Platforms (CDPs) and how they can help companies...

5 Reasons Why Project Management Matters

As a project manager (PM), I and the rest of Avaus team aim to meet and exceed client expectations. There...

Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case

Im Gegensatz zu B2C nimmt Omni-Channel-Marketing im B2B-Markt noch eine eher untergeordnete Rolle ein. Dies ist unter Anderem der hohen...