Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up ...
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Capture Market Share without Outspending Everyone
Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar
Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded?
1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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How Should Marketers Respond?
by Kim Weckström and Sasu Ristimäki Restricted living puts a lid on consumer demand As we are in the fourth...
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Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points
by: Sasu Ristimäki and Kim Weckström As we are in the fourth week of the Nordic corona crisis and...
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What are the costs of lockdown in Finland? Covid-19 macroeconomics for marketers
By Kim Weckström and Sasu Ristimäki Finnish companies have given notice of up to 150 000 redundancies by March 26th....
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What will Covid-19 do to Marketing Budgets 2020-2021?
By: Kim Weckström and Sasu Ristimäki We have tried to find some answers for what lies ahead for the...
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Short Term CMO actions
How Should Marketers Respond to the Covid-19 Crisis? After our first Covid-19 Response digest last week, many of you...
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7 most important mobile app metrics to follow
Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...
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M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus
Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...
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M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa
Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...
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B2B Digital Sales Blueprint
Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...
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Covid-19 Response #1: Preparing for the New Normal
The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...
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A business framework for COVID-19 response and adaptation
By Sasu Ristimäki and Kim Weckström When the operating environment changes rapidly, as it has presently, our ability to...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives
During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...
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5 key takeaways from Avaus Expert Talks Helsinki 2020
How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the...
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Wärtsilä achieving measurability and reaping the rewards beyond
“Getting to Denmark” for marketing - Wärtsilä achieving measurability and reaping the rewards beyond Continuing on their path of data-driven...
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Data = Business –Key takeaways from Avaus Customer Data Strategy Breakfast
On Wednesday 12 February, Avaus held an intimate breakfast session with industry leaders showcasing customer centricity in their businesses. The...
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence
Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a...
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