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Mid-Long Term Recommendations for end 2020-early 2021

Mid-Long Term Recommendations for end 2020-early 2021

Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up    ...
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Capture Market Share without Outspending Everyone

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded?

How have Nordic Marketers Responded?

1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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How Should Marketers Respond?

How Should Marketers Respond?

by Kim Weckström and Sasu Ristimäki Restricted living puts a lid on consumer demand As we are in the fourth...
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Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points

Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points

by: Sasu Ristimäki and Kim Weckström   As we are in the fourth week of the Nordic corona crisis and...
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What are the costs of lockdown in Finland? Covid-19 macroeconomics for marketers

What are the costs of lockdown in Finland? Covid-19 macroeconomics for marketers

By Kim Weckström and Sasu Ristimäki Finnish companies have given notice of up to 150 000 redundancies by March 26th....
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What will Covid-19 do to Marketing Budgets 2020-2021?

What will Covid-19 do to Marketing Budgets 2020-2021?

By: Kim Weckström and Sasu Ristimäki   We have tried to find some answers for what lies ahead for the...
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Short Term CMO actions

Short Term CMO actions

How Should Marketers Respond to the Covid-19 Crisis?   After our first Covid-19 Response digest last week, many of you...
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7 most important mobile app metrics to follow

7 most important mobile app metrics to follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...
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M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...
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M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla   Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...
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B2B Digital Sales Blueprint

B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...
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Covid-19 Response #1: Preparing for the New Normal

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...
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A business framework for COVID-19 response and adaptation

A business framework for COVID-19 response and adaptation

By Sasu Ristimäki and Kim Weckström   When the operating environment changes rapidly, as it has presently, our ability to...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...
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5 key takeaways from Avaus Expert Talks Helsinki 2020

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the...
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Wärtsilä achieving measurability and reaping the rewards beyond

Wärtsilä achieving measurability and reaping the rewards beyond

“Getting to Denmark” for marketing - Wärtsilä achieving measurability and reaping the rewards beyond Continuing on their path of data-driven...
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Data = Business –Key takeaways from Avaus Customer Data Strategy Breakfast

Data = Business –Key takeaways from Avaus Customer Data Strategy Breakfast

On Wednesday 12 February, Avaus held an intimate breakfast session with industry leaders showcasing customer centricity in their businesses. The...
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a...
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