Blog - Avaus

How to Scale Up Your Algo Game

In the digital marketing era, we have seen an exponential increase in the amount of data generated, stored and analysed...

Avaus Gearing up for Growth with Data-Factory and New Investor

Media release - Avaus Marketing Innovations Oy 31.3.2021, 11:00 EET To ensure future growth, Avaus has expanded its...

60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The...

Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to...

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than ever, and many sales...

POC: Build at Scale or Experiment First?

A proof of concept (POC) is a miniature project to demonstrate the value of a concept before fully committing to...

Amazon’s secretive launch took the Swedes with a surprise

Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio. US e-commerce giant Amazon quietly launched its Swedish site a...

The Data-driven B2B CMO

If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a...

Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer...

7 Tips for Cross-agency Collaboration in a Cross-competence World

Does it feel like your agencies speak different languages and operate on different frequencies? Do you find yourself wasting valuable...

Why First-party Data is Your Only Chance if You aren’t Selling on Amazon

Amazon launched it’s Swedish e-commerce service on October 28 2020, and the impact will surely be felt by Sweden's rich...

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to...

Salesforce Journey Builder – Path Optimisation

We all know that optimising the customer experience is very important to work your way towards a great customer experience...

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts...

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce CDP Customers have been expecting companies to have a deep awareness of their preferences for a few years now....

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen...

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case...

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på...

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

Again it’s that time of the year - Salesforce Marketing Cloud has released new updates. Going forward, the Avaus team...

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...