0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new...
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Blog
Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building blocks for the Data Factory to increase marketing efficiency
This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten building blocks for an actionable marketing data-asset – the Data Factory
Avaus has been active in sharing industry best practices and learnings in blog posts and webinars during the past...
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Hands-on recipes: Use the Machine Learning functionality in Google & Facebook
This is a part of a three-part cookbook aimed at achieving efficiency gains in your digital media budget with a...
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Teemu Relander: Coming back home (to Avaus)
Besides all the excitement of entering into something new, it feels like coming back home. Even literally, since I am...
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Teemu Relander joins Avaus as Head of Data- & Analytics
Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to decrease marketing spend? Address your big-ticket items
Increasing staff efficiency - a hot topic in the post-COVID era As we detail in this blog (Restructuring marketing for...
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Automating (hundreds of) customer journeys – How to scale up your automation initiatives?
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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Checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...
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Improving your content process – a 5 step approach
The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...
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Ensuring Customer Profitability in a downturn
Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on...
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Tough Choices Ahead – Restructuring Marketing for Efficiency
While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend?...
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Achieving a 25% efficiency gain in media purchasing
Reduce media waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...
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Mid-Long Term Recommendations for end 2020-early 2021
Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up ...
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Capture Market Share without Outspending Everyone
Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar
Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded?
1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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How Should Marketers Respond?
by Kim Weckström and Sasu Ristimäki Restricted living puts a lid on consumer demand As we are in the fourth...
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Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points
by: Sasu Ristimäki and Kim Weckström As we are in the fourth week of the Nordic corona crisis and...
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