There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to...
Read More
Blog
The Salesforce Marketing Cloud August ’21 release
The August release does not contain any completely new features but some nice enhancements in several studios that will help...
Read More
8 Steps Getting Your Organisation on the Path to Automation
Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as...
Read More
Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing
Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into...
Read More
Customer Data Platform: Best Practices & Use Cases
You're not alone if you've recently heard a lot about Customer Data Platforms (CDPs) and how they can help companies...
Read More
5 Reasons Why Project Management Matters
As a project manager (PM), I and the rest of Avaus team aim to meet and exceed client expectations. There...
Read More
Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case
Im Gegensatz zu B2C nimmt Omni-Channel-Marketing im B2B-Markt noch eine eher untergeordnete Rolle ein. Dies ist unter Anderem der hohen...
Read More
Salesforce Introduces Loyalty Management
Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have...
Read More
How to Scale Up Your Algo Game
In the digital marketing era, we have seen an exponential increase in the amount of data generated, stored and analysed...
Read More
Avaus Gearing up for Growth with Data-Factory and New Investor
Media release - Avaus Marketing Innovations Oy 31.3.2021, 11:00 EET To ensure future growth, Avaus has expanded its...
Read More
60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years
Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The...
Read More
Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers
Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to...
Read More
Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation
Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than ever, and many sales...
Read More
POC: Build at Scale or Experiment First?
A proof of concept (POC) is a miniature project to demonstrate the value of a concept before fully committing to...
Read More
Amazon’s secretive launch took the Swedes with a surprise
Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio. US e-commerce giant Amazon quietly launched its Swedish site a...
Read More
The Data-driven B2B CMO
If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a...
Read More
Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences
Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer...
Read More
7 Tips for Cross-agency Collaboration in a Cross-competence World
Does it feel like your agencies speak different languages and operate on different frequencies? Do you find yourself wasting valuable...
Read More
Why First-party Data is Your Only Chance if You aren’t Selling on Amazon
Amazon launched it’s Swedish e-commerce service on October 28 2020, and the impact will surely be felt by Sweden's rich...
Read More
Top 5 Takeaways from Avaus Expert Talks Stockholm 2020
Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to...
Read More