Blog - Avaus

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...

What is a CDP and do you need one?

Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....

Forget CRM, say hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics....

Fostering Trust in Customer Relationships – A Privacy First Approach

Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...

Improving your machine learning models by adding features

0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new...

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...

Building blocks for the Data Factory to increase marketing efficiency

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...

Ten building blocks for an actionable marketing data-asset – the Data Factory

Avaus has been active in sharing industry best practices and learnings in blog posts and webinars during the past...

Hands-on recipes: Use the Machine Learning functionality in Google & Facebook

This is a part of a three-part cookbook aimed at achieving efficiency gains in your digital media budget with a...

Teemu Relander: Coming back home (to Avaus)

Besides all the excitement of entering into something new, it feels like coming back home. Even literally, since I am...

Teemu Relander joins Avaus as Head of Data- & Analytics

Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...

Need to decrease marketing spend? Address your big-ticket items

Increasing staff efficiency - a hot topic in the post-COVID era As we detail in this blog (Restructuring marketing for...

Automating (hundreds of) customer journeys – How to scale up your automation initiatives?

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...

Checklist for reducing incoming calls and decreasing handling times with data and automation

Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...

Improving your content process – a 5 step approach

The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...

Ensuring Customer Profitability in a downturn

Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on...

Tough Choices Ahead – Restructuring Marketing for Efficiency

While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend?...

Achieving a 25% efficiency gain in media purchasing

Reduce media waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...

Mid-Long Term Recommendations for end 2020-early 2021

Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up ...

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...