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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to...
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Salesforce Journey Builder – Path Optimisation

Salesforce Journey Builder – Path Optimisation

(3 min read) We all know that optimising the customer experience is very important to work your way towards a...
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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce CDP Customers have been expecting companies to have a deep awareness of their preferences for a few years now....
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli  Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen...
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Missing Use Cases – key reason for Data and Technology Investments Failure

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på...
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New Salesforce Marketing Cloud release  – Multi Factor Authentication Introduced

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

Again it’s that time of the year - Salesforce Marketing Cloud has released new updates. Going forward, the Avaus team...
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Google is changing the rules of competition in cloud business

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...
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What is a CDP and do you need one?

What is a CDP and do you need one?

Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....
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Forget CRM, Say Hello to the Sales Robot!

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome...
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Fostering Trust in Customer Relationships – A Privacy First Approach

Fostering Trust in Customer Relationships – A Privacy First Approach

Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...
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Improving Your Machine Learning  Models by Adding Features

Improving Your Machine Learning Models by Adding Features

0 - Introduction "Investigate, test and iterate." When we talk about analytics and machine learning, it is the new thing...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building Blocks for the Data Factory to Increase Marketing Efficienc

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Avaus has been actively sharing industry best practices and learnings in blog posts and webinars during the past years. To...
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Use the Machine Learning Functionality in Google & Facebook

Use the Machine Learning Functionality in Google & Facebook

This recipe describes how to build an efficient model (taxonomy) for your media buying. The model will enable you to...
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Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander joins Avaus as Head of Data- & Analytics

Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to Decrease Marketing Spend? Address Your Big-ticket Items

Need to Decrease Marketing Spend? Address Your Big-ticket Items

Increasing Staff Efficiency - a Hot Topic in the Post-COVID Era As we detail in one of our blogs, Restructuring...
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6 steps to scale up your automation initiatives

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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