Blog - Avaus

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to...

Salesforce Journey Builder – Path Optimisation

(3 min read) We all know that optimising the customer experience is very important to work your way towards a...

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts...

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce CDP Customers have been expecting companies to have a deep awareness of their preferences for a few years now....

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen...

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case...

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på...

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

Again it’s that time of the year - Salesforce Marketing Cloud has released new updates. Going forward, the Avaus team...

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...

What is a CDP and do you need one?

Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome...

Fostering Trust in Customer Relationships – A Privacy First Approach

Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...

Improving Your Machine Learning Models by Adding Features

0 - Introduction "Investigate, test and iterate." When we talk about analytics and machine learning, it is the new thing...

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Avaus has been actively sharing industry best practices and learnings in blog posts and webinars during the past years. To...

Use the Machine Learning Functionality in Google & Facebook

This recipe describes how to build an efficient model (taxonomy) for your media buying. The model will enable you to...

Teemu Relander joins Avaus as Head of Data- & Analytics

Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...

Need to Decrease Marketing Spend? Address Your Big-ticket Items

Increasing Staff Efficiency - a Hot Topic in the Post-COVID Era As we detail in one of our blogs, Restructuring...

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...