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What is a CDP and do you need one?

What is a CDP and do you need one?

Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....
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Forget CRM, Say Hello to the Sales Robot!

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome...
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Fostering Trust in Customer Relationships – A Privacy First Approach

Fostering Trust in Customer Relationships – A Privacy First Approach

Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...
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Improving Your Machine Learning  Models by Adding Features

Improving Your Machine Learning Models by Adding Features

0 - Introduction "Investigate, test and iterate." When we talk about analytics and machine learning, it is the new thing...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building Blocks for the Data Factory to Increase Marketing Efficienc

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Avaus has been actively sharing industry best practices and learnings in blog posts and webinars during the past years. To...
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Use the Machine Learning Functionality in Google & Facebook

Use the Machine Learning Functionality in Google & Facebook

This recipe describes how to build an efficient model (taxonomy) for your media buying. The model will enable you to...
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Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander joins Avaus as Head of Data- & Analytics

Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to Decrease Marketing Spend? Address Your Big-ticket Items

Need to Decrease Marketing Spend? Address Your Big-ticket Items

Increasing Staff Efficiency - a Hot Topic in the Post-COVID Era As we detail in one of our blogs, Restructuring...
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6 steps to scale up your automation initiatives

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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Checklist for reducing incoming calls and decreasing handling times with data and automation

Checklist for reducing incoming calls and decreasing handling times with data and automation

Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...
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5 Steps Approach to Improve Your Content Process

5 Steps Approach to Improve Your Content Process

The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...
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Ensuring Customer Profitability in a downturn

Ensuring Customer Profitability in a downturn

Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on classic CRM...
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Tough Choices Ahead – Restructuring Marketing for Efficiency

Tough Choices Ahead – Restructuring Marketing for Efficiency

While being deprived of budgets, CMOs are now confronted with two fundamental questions:  Which core marketing objectives do you defend?...
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Achieving a 25% Efficiency Gain in Media Purchasing

Achieving a 25% Efficiency Gain in Media Purchasing

Reduce Media Waste  Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...
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Mid-Long Term Recommendations for end 2020-early 2021

Mid-Long Term Recommendations for end 2020-early 2021

    Estimates of the economic impact of the current crisis continue to vary.  The IMF outlook published April 15th...
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Capture Market Share without Outspending Everyone

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded to the Covid-19 Crisis?

How have Nordic Marketers Responded to the Covid-19 Crisis?

1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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