Blog - Avaus

More than 50% of analytics initiatives fail to deliver value – this is the solution

Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...

AI in Marketing and Sales: 50 practical recipes for becoming data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...

Finnish CMOs are Investing Heavily in Data and Analytics

Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics...

Adobe launch 1/2: Tina moves to Tag Manager system

From our earlier blog series, you already know the digital village shopkeeper Thomas. His wife, Tina, manages the digital library...

Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017....

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest...

5 things that makes a new parent a great employee

As a new parent, juggling work with family time can be challenging. But are there some things that have improved...

B2B marketing toolkit: How to generate leads effectively with webinars

What content format best engages our target audience? A million-dollar question for every B2B marketeer! It is not enough to...

Analytics Tactic Spotlight: Customer Lifetime Value

The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is...

Faster content creation with machine learning – case headline AI

Have you ever been in the endless limbo, where the entire team is debating which headline to use, or which...

Future of Growth Hacking – part 3

Sometime in the early 2010s, in the start-up corners of the internet, stories started to appear about certain tech start-ups...

Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture

Event Horizon Telescope On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture...

No more excuses for poor customer experience!

Every year Adobe hosts a Summit in London where they invite over 6000 customers, partners and others to dive into...

Azure Data Flow – ETL in the cloud

Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We...

When the digital village shopkeeper bought a DMP system, what did he gain?

This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary...

The AI Marketing Landscape is growing at the speed of light

In our series of marketing technology landscapes, this time Avaus’ team has focused on mapping AI solutions. This, first ever...

5 key takeaways from Avaus Expert Talks 2019

How do we turn data into business results while breaking down the silos? This is the most common question that...

Avinash Kaushik: “Unsolvable Marketing Problems are now being Tackled with Machine Learning”

Analytics Evangelist Avinash Kaushik on Avaus’ Expert Talks: Unsolvable Marketing Problems are now being Tackled with Machine Learning According...

Growth Hacking tips

A/B Testbot for Slack Are you a heavy A/B tester? Using Slack as your main communication channel? Then this one’s...

Analytics Evangelist Avinash Kaushik keynotes Avaus’ Expert Talks on May 7th

One of the world’s leading analytics thinkers, Avinash Kaushik, will be keynoting Avaus’ Expert Talks about how to turn data...