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M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla   Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...
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B2B Digital Sales Blueprint

B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...
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Covid-19 Response #1: Preparing for the New Normal

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...
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A business framework for COVID-19 response and adaptation

A business framework for COVID-19 response and adaptation

By Sasu Ristimäki and Kim Weckström   When the operating environment changes rapidly, as it has presently, our ability to...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...
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5 key takeaways from Avaus Expert Talks Helsinki 2020

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the...
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Wärtsilä achieving measurability and reaping the rewards beyond

Wärtsilä achieving measurability and reaping the rewards beyond

“Getting to Denmark” for marketing - Wärtsilä achieving measurability and reaping the rewards beyond Continuing on their path of data-driven...
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Data = Business –Key takeaways from Avaus Customer Data Strategy Breakfast

Data = Business –Key takeaways from Avaus Customer Data Strategy Breakfast

On Wednesday 12 February, Avaus held an intimate breakfast session with industry leaders showcasing customer centricity in their businesses. The...
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a...
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Avaus “Agency of the Year Sweden 2020” Nominee

Avaus “Agency of the Year Sweden 2020” Nominee

Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka   Avaus has been nominated...
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The New Marketing and the Management Challenge

The New Marketing and the Management Challenge

By Sasu Ristimäki and Kim Weckström Kim Weckström is a founding partner of Avaus and Sasu Ristimäki is the founder...
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Doctors Without Borders selects Avaus and gifts good deeds for Christmas

Doctors Without Borders selects Avaus and gifts good deeds for Christmas

Growth hacking delivers crisis help: Doctors Without Borders selects Avaus and gifts good deeds for Christmas   Photo: The medical...
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Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa

Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa

Mediatiedote 5.12.2019   Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa   Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus...
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Cookbook with 50 Recipes to Speed Up AI Uptake

Cookbook with 50 Recipes to Speed Up AI Uptake

Media Release 7.11.2019   Avaus bakes a tasty cake with data: Cookbook with 50 Recipes to Speed Up AI Uptake...
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Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen...
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More than 50% of analytics initiatives fail to deliver value – this is the solution

More than 50% of analytics initiatives fail to deliver value – this is the solution

Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...
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AI in Marketing and Sales: 50 practical recipes for becoming data-driven

AI in Marketing and Sales: 50 practical recipes for becoming data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...
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Finnish CMOs are Investing Heavily in Data and Analytics

Finnish CMOs are Investing Heavily in Data and Analytics

Avaus/IAB FINLAND: Media release November 5th, 2019   Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics...
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Adobe launch 1/2:  Tina moves to Tag Manager system

Adobe launch 1/2: Tina moves to Tag Manager system

From our earlier blog series, you already know the digital village shopkeeper Thomas. His wife, Tina, manages the digital library...
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Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017....
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