Blog - Avaus

Checklist for reducing incoming calls and decreasing handling times with data and automation

Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...

5 Steps Approach to Improve Your Content Process

The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...

Ensuring Customer Profitability in a downturn

Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on...

Tough Choices Ahead – Restructuring Marketing for Efficiency

While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend?...

Achieving a 25% Efficiency Gain in Media Purchasing

Reduce Media Waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...

Mid-Long Term Recommendations for end 2020-early 2021

Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up ...

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...

How have Nordic Marketers Responded?

1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...

How Should Marketers Respond?

Restricted living puts a lid on consumer demand As we are in the fourth week of the Nordic corona crisis,...

Life in Lockdown: Social Responsibility, Supermarkets and Online Meetings our New Focal Points

As we are in the fourth week of the Nordic corona crisis and the third week of restrictions in Sweden...

What are the Costs of Lockdown in Finland? Covid-19 Macroeconomics for Marketers

Finnish companies have given notice of up to 150 000 redundancies by March 26th. In Sweden, the figures are substantially...

What will Covid-19 do to Marketing Budgets 2020-2021?

We have tried to find some answers for what lies ahead for the marketing industry by putting Covid-19 in the...

Short Term CMO actions

How Should Marketers Respond to the Covid-19 Crisis? After our first Covid-19 Response digest last week, many of you...

7 Most Important Mobile App Metrics to Follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...

B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...

A business framework for COVID-19 response and adaptation

When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have...