We all know that optimising the customer experience is very important to work your way towards a great customer experience...
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Blog
Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”
MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP
Salesforce CDP Customers have been expecting companies to have a deep awareness of their preferences for a few years now....
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa
Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen...
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Missing Use Cases – key reason for Data and Technology Investments Failure
One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden
En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på...
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New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced
Again it’s that time of the year - Salesforce Marketing Cloud has released new updates. Going forward, the Avaus team...
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Google is changing the rules of competition in cloud business
For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when...
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What is a CDP and do you need one?
Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....
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Forget CRM, Say Hello to the Sales Robot!
Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome...
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Fostering Trust in Customer Relationships – A Privacy First Approach
Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...
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Improving Your Machine Learning Models by Adding Features
0 - Introduction "Investigate, test and iterate." When we talk about analytics and machine learning, it is the new thing...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building Blocks for the Data Factory to Increase Marketing Efficienc
This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory
Avaus has been actively sharing industry best practices and learnings in blog posts and webinars during the past years. To...
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Use the Machine Learning Functionality in Google & Facebook
This recipe describes how to build an efficient model (taxonomy) for your media buying. The model will enable you to...
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Teemu Relander joins Avaus as Head of Data- & Analytics
Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to Decrease Marketing Spend? Address Your Big-ticket Items
Increasing Staff Efficiency - a Hot Topic in the Post-COVID Era As we detail in one of our blogs, Restructuring...
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6 steps to scale up your automation initiatives
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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Checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...
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