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Improving your content process – a 5 step approach

Improving your content process – a 5 step approach

The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...
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Ensuring Customer Profitability in a downturn

Ensuring Customer Profitability in a downturn

   Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on...
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Tough Choices Ahead – Restructuring Marketing for Efficiency

Tough Choices Ahead – Restructuring Marketing for Efficiency

While being deprived of budgets, CMOs are now confronted with two fundamental questions:  Which core marketing objectives do you defend?...
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Achieving a 25% efficiency gain in media purchasing

Achieving a 25% efficiency gain in media purchasing

Reduce media waste  Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...
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Mid-Long Term Recommendations for end 2020-early 2021

Mid-Long Term Recommendations for end 2020-early 2021

Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up    ...
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Capture Market Share without Outspending Everyone

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded?

How have Nordic Marketers Responded?

1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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How Should Marketers Respond?

How Should Marketers Respond?

by Kim Weckström and Sasu Ristimäki Restricted living puts a lid on consumer demand As we are in the fourth...
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Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points

Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points

by: Sasu Ristimäki and Kim Weckström   As we are in the fourth week of the Nordic corona crisis and...
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What are the costs of lockdown in Finland? Covid-19 macroeconomics for marketers

What are the costs of lockdown in Finland? Covid-19 macroeconomics for marketers

By Kim Weckström and Sasu Ristimäki Finnish companies have given notice of up to 150 000 redundancies by March 26th....
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What will Covid-19 do to Marketing Budgets 2020-2021?

What will Covid-19 do to Marketing Budgets 2020-2021?

By: Kim Weckström and Sasu Ristimäki   We have tried to find some answers for what lies ahead for the...
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Short Term CMO actions

Short Term CMO actions

How Should Marketers Respond to the Covid-19 Crisis?   After our first Covid-19 Response digest last week, many of you...
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7 most important mobile app metrics to follow

7 most important mobile app metrics to follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...
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M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...
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M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla   Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...
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B2B Digital Sales Blueprint

B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...
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Covid-19 Response #1: Preparing for the New Normal

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...
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A business framework for COVID-19 response and adaptation

A business framework for COVID-19 response and adaptation

By Sasu Ristimäki and Kim Weckström   When the operating environment changes rapidly, as it has presently, our ability to...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...
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