Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated...
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Blog
The New Marketing and the Management Challenge
By Sasu Ristimäki and Kim Weckström Kim Weckström is a founding partner of Avaus and Sasu Ristimäki is the founder...
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Doctors Without Borders selects Avaus and gifts good deeds for Christmas
Growth hacking delivers crisis help: Doctors Without Borders selects Avaus and gifts good deeds for Christmas Photo: The medical...
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Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa
Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus...
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Cookbook with 50 Recipes to Speed Up AI Uptake
Media Release 7.11.2019 Avaus bakes a tasty cake with data: Cookbook with 50 Recipes to Speed Up AI Uptake...
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Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen
Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen...
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More than 50% of analytics initiatives fail to deliver value – this is the solution
Multiple industry analysts (source, 2019) confirm that between 50-80% of analytics initiatives fail to deliver the planned business value. One...
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AI in Marketing and Sales: 50 practical recipes for becoming data-driven
As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same...
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Finnish CMOs are Investing Heavily in Data and Analytics
Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics...
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Adobe launch 1/2: Tina moves to Tag Manager system
From our earlier blog series, you already know the digital village shopkeeper Thomas. His wife, Tina, manages the digital library...
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Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä
Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017....
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Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map
Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest...
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5 things that makes a new parent a great employee
As a new parent, juggling work with family time can be challenging. But are there some things that have improved...
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B2B marketing toolkit: How to generate leads effectively with webinars
What content format best engages our target audience? A million-dollar question for every B2B marketeer! It is not enough to...
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Analytics Tactic Spotlight: Customer Lifetime Value
The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is...
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Faster content creation with machine learning – case headline AI
Have you ever been in the endless limbo, where the entire team is debating which headline to use, or which...
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Future of Growth Hacking – part 3
Sometime in the early 2010s, in the start-up corners of the internet, stories started to appear about certain tech start-ups...
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Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture
Event Horizon Telescope On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture...
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No more excuses for poor customer experience!
Every year Adobe hosts a Summit in London where they invite over 6000 customers, partners and others to dive into...
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Azure Data Flow – ETL in the cloud
Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We...
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