Modern consumers expect the business to remember who they are, what they've done, and what they want at all times....
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Blog
Forget CRM, Say Hello to the Sales Robot!
Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome...
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Fostering Trust in Customer Relationships – A Privacy First Approach
Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative...
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Improving Your Machine Learning Models by Adding Features
0 - Introduction "Investigate, test and iterate." When we talk about analytics and machine learning, it is the new thing...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world...
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Building Blocks for the Data Factory to Increase Marketing Efficienc
This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath...
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Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory
Avaus has been actively sharing industry best practices and learnings in blog posts and webinars during the past years. To...
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Use the Machine Learning Functionality in Google & Facebook
This recipe describes how to build an efficient model (taxonomy) for your media buying. The model will enable you to...
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Teemu Relander joins Avaus as Head of Data- & Analytics
Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns...
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Need to Decrease Marketing Spend? Address Your Big-ticket Items
Increasing Staff Efficiency - a Hot Topic in the Post-COVID Era As we detail in one of our blogs, Restructuring...
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6 steps to scale up your automation initiatives
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but...
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Checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In...
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5 Steps Approach to Improve Your Content Process
The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of...
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Ensuring Customer Profitability in a downturn
Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on classic CRM...
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Tough Choices Ahead – Restructuring Marketing for Efficiency
While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend?...
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Achieving a 25% Efficiency Gain in Media Purchasing
Reduce Media Waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to...
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Mid-Long Term Recommendations for end 2020-early 2021
Estimates of the economic impact of the current crisis continue to vary. The IMF outlook published April 15th...
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Capture Market Share without Outspending Everyone
Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV)...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar
Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar...
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How have Nordic Marketers Responded to the Covid-19 Crisis?
1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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