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Missing Use Cases – key reason for Data and Technology Investments Failure

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design....
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den...
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New Salesforce Marketing Cloud release  – Multi Factor Authentication Introduced

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

The July Salesforce Marketing Cloud release did contain some interesting news but considering the new work climate in the light of...
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Google is changing the rules of competition in cloud business

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when looking...
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What is a CDP and do you need one?

What is a CDP and do you need one?

Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as...
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Forget CRM, Say Hello to the Sales Robot!

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome is...
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Fostering Trust in Customer Relationships – A Privacy First Approach

Fostering Trust in Customer Relationships – A Privacy First Approach

Not starting with privacy as an embedded part of process design, you most probably trigger a negative atmosphere toward privacy and...
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Improving Your Machine Learning  Models by Adding Features

Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers,...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

The fact that many companies have taken this opportunity to stop and think about how they can leverage their existing technologies...
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Building Blocks for the Data Factory to Increase Marketing Efficienc

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath of...
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Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data...
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Use the Machine Learning Functionality in Google & Facebook

Use the Machine Learning Functionality in Google & Facebook

In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you...
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Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander has been appointed as the Head of Data and Analytics at Avaus, a leading Nordic marketing Data and Technology...
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Need to Decrease Marketing Spend? Address Your Big-ticket Items

Need to Decrease Marketing Spend? Address Your Big-ticket Items

With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this...
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6 steps to scale up your automation initiatives

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few...
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Checklist for reducing incoming calls and decreasing handling times with data and automation

Checklist for reducing incoming calls and decreasing handling times with data and automation

8 ways that data and automation can save you money in customer service, while at the same time improving your customer...
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5 Steps Approach to Improve Your Content Process

5 Steps Approach to Improve Your Content Process

Increasing content efficiency requires first and foremost a transformation of the way people work and interact with one another. The complexity...
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Ensuring Customer Profitability in a downturn

Ensuring Customer Profitability in a downturn

The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.
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Tough Choices Ahead – Restructuring Marketing for Efficiency

Tough Choices Ahead – Restructuring Marketing for Efficiency

In the current Covid-19 crisis, sales & marketing expenditure is spotlighted as one of the main areas for cost reductions.
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Achieving a 25% Efficiency Gain in Media Purchasing

Achieving a 25% Efficiency Gain in Media Purchasing

Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is...
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