Blog

Forget CRM, Say Hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome is...

Fostering Trust in Customer Relationships – A Privacy First Approach

Not starting with privacy as an embedded part of process design, you most probably trigger a negative atmosphere toward privacy and...

Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers,...

Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020

The fact that many companies have taken this opportunity to stop and think about how they can leverage their existing technologies...

Building Blocks for the Data Factory to Increase Marketing Efficienc

This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath of...

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data...

Use the Machine Learning Functionality in Google & Facebook

In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you...

Teemu Relander joins Avaus as Head of Data- & Analytics

Teemu Relander has been appointed as the Head of Data and Analytics at Avaus, a leading Nordic marketing Data and Technology...

Need to Decrease Marketing Spend? Address Your Big-ticket Items

With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this...

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few...

Checklist for reducing incoming calls and decreasing handling times with data and automation

8 ways that data and automation can save you money in customer service, while at the same time improving your customer...

5 Steps Approach to Improve Your Content Process

Increasing content efficiency requires first and foremost a transformation of the way people work and interact with one another. The complexity...

Ensuring Customer Profitability in a downturn

The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.

Tough Choices Ahead – Restructuring Marketing for Efficiency

In the current Covid-19 crisis, sales & marketing expenditure is spotlighted as one of the main areas for cost reductions.

Achieving a 25% Efficiency Gain in Media Purchasing

Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is...

Mid-Long Term Recommendations for end 2020-early 2021

For strong companies, the current recession and the ensuing recovery will provide opportunities for repositioning, market share capture and competitive gains.

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV) drives...

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar inom...

How have Nordic Marketers Responded to the Covid-19 Crisis?

As macro- and microeconomic data from China and other major economies become increasingly available, Nordic market data remain sparse.

How Should Marketers Respond?

As we are in the fourth week of the Nordic corona crisis, and the third week of restrictions in Sweden and...

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