1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded...
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Blog
How Should Marketers Respond?
Restricted living puts a lid on consumer demand As we are in the fourth week of the Nordic corona crisis,...
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Life in Lockdown: Social Responsibility, Supermarkets and Online Meetings our New Focal Points
As we are in the fourth week of the Nordic corona crisis and the third week of restrictions in Sweden...
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What are the Costs of Lockdown in Finland? Covid-19 Macroeconomics for Marketers
Finnish companies have given notice of up to 150 000 redundancies by March 26th. In Sweden, the figures are substantially...
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What will Covid-19 do to Marketing Budgets 2020-2021?
We have tried to find some answers for what lies ahead for the marketing industry by putting Covid-19 in the...
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Short Term CMO actions
How Should Marketers Respond to the Covid-19 Crisis? After our first Covid-19 Response digest last week, many of you...
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7 Most Important Mobile App Metrics to Follow
Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising...
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M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus
Markkinointi & Mainonta March 24th 2020: Avaus CEO Emma Storbacka: "Stockholm has quietened down, but not completely" - Avaus expects...
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M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa
Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä...
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B2B Digital Sales Blueprint
Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently,...
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Covid-19 Response #1: Preparing for the New Normal
The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected...
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A business framework for COVID-19 response and adaptation
When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have...
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Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives
During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management...
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Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi
Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan...
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5 key takeaways from Avaus Expert Talks Helsinki 2020
How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the...
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Wärtsilä Achieving Measurability and Reaping the Rewards Beyond
“Getting to Denmark” for marketing - Wärtsilä achieving measurability and reaping the rewards beyond Continuing on their path of data-driven...
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence
Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a...
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Avaus “Agency of the Year Sweden 2020” Nominee
Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated...
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The New Marketing and the Management Challenge
As long as digital marketing primarily deals with the narrow process of interfacing with customers, it will struggle significantly to...
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Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa
Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus...
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