Blog

Mid-Long Term Recommendations for end 2020-early 2021

For strong companies, the current recession and the ensuing recovery will provide opportunities for repositioning, market share capture and competitive gains.

Capture Market Share without Outspending Everyone

Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV) drives...

Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar

Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar inom...

How have Nordic Marketers Responded to the Covid-19 Crisis?

As macro- and microeconomic data from China and other major economies become increasingly available, Nordic market data remain sparse.

How Should Marketers Respond?

As we are in the fourth week of the Nordic corona crisis, and the third week of restrictions in Sweden and...

Life in Lockdown: Social Responsibility, Supermarkets and Online Meetings our New Focal Points

As we are in the fourth week of the Nordic corona crisis and the third week of restrictions in Sweden and...

What are the Costs of Lockdown in Finland? Covid-19 Macroeconomics for Marketers

Finnish companies have given notice of up to 150 000 redundancies by March 26th. In Sweden, the figures are substantially lower...

What will Covid-19 do to Marketing Budgets 2020-2021?

We have tried to find some answers for what lies ahead for the marketing industry by putting Covid-19 in the historical...

Short Term CMO actions

After our first Covid-19 Response digest last week, many of you asked us fundamental questions about our views on what the...

7 Most Important Mobile App Metrics to Follow

Most organisations are currently scrambling to drive more customers to interact in digital channels - on apps and websites. Optimising websites...

M&M article: Emma Storbacka –Avaus expects only a slight dip after Coronavirus

In Sweden, the state has imposed fewer restrictions on Covid-19 than in Finland, although currently there are more hospitalised and deceased...

M&M artikkeli: Emma Storbacka –Avaus odottaa koronasta itselleen vain pientä lommoa

Artikkeli on alunperin julkaistu Markkinointi&Mainonta -sivustolla Ruotsissa valtio on asettanut asukkailleen vähemmän koronavirukseen liittyviä rajoitteita kuin Suomessa, vaikka sekä sairaalahoitoon...

B2B Digital Sales Blueprint

We have developed a B2B Digital Sales Blueprint, that serves as a first aid kit on how to rapidly increase digital...

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected and...

A business framework for COVID-19 response and adaptation

When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have less...

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management since...

Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi

Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan toimistojen...

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the question...

Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to...

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude...

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