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Tag: Press Releases






Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of technology strategy and client offering development at Avaus, a leading European marketing consultancy company. Valkeasuo will be a member of the group executive team.

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Emma Storbacka new CEO for Avaus

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an Avaus hosted luncheon at the Marketing Tech 2018 in Helsinki on April 19th. McLaughlin, the head of Digital Data and Personalisation at SKY UK, has been instrumental in creating one of the most successful omni-channel marketing organisations in Europe.

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Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a long time ago”, said Seth Godin at the Avaus Marketing Innovations hosted luncheon at the Nordic Business Forum in Stockholm on January 24th.

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Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in Stockholm. Seth Godin, the author of dozens of best-selling books in marketing and leadership, will be the keynote at Avaus Marketing Innovations’ private luncheon. Godin will discuss the marketer’s need to rethink their customer relationships based on principles of strong respect for customers and their integrity.

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Avaus Invests in Data Security and Privacy

Avaus Marketing Innovations is one of the first marketing service companies to receive an ISO certification in data security. Avaus is thereby signalling its strategy to become the data security leader in the Nordics.

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Finland Becoming a Major Martech Developer

A recent study by Avaus Marketing Innovations Oy reveals that Finland is a leading developer of marketing technologies (Martech). With 120 identified martech companies headquartered in Finland, the country has twice as many martech companies per capita as the US. The author of the study, Henri Syvänen admits that the findings came as a surprise to himself as well as his colleagues at Avaus.

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Avaus Recognized as European Fast Growth Company

Avaus Marketing Innovations has been chosen as a member of the Fast Growth Icons network for European fast-growing businesses. The network consists of scale-ups, i.e. companies that grow by over 50% per year with revenues of more than 15 M€ and with the potential to reach 100 M€.

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Avaus: The Leading Nordic Martech Agency

Avaus Marketing Innovations has taken advantage of the rapidly growing Swedish demand for marketing technology and services. Avaus’ Swedish office grew from 4 to 40 people, and overall revenue grew by 60% to EUR 13 million. EBITDA grew to EUR 1,2 million.

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Prestigious Adobe Campaign Specialised Partner Status in EMEA

In February 2017, Helsinki and Stockholm-based Avaus Marketing Innovations (Avaus) had reached the prestigious Adobe Campaign Specialised partner status. Avaus is now one of just five Specialised partners across all EMEA.

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Avaus Marketing Technology Summit in Stockholm: Scott Brinker

Effie Awards Finland: Avaus and Wärtsilä Energy Solutions Success

Avaus is aiming at Increasing Marketing-IQ

Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase – Aiming at Increasing Marketing-IQ

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“It would be awesome to live in Finland”

Finns had forgotten RAY's significance to Finnish society. The image of the acceptability of gambling had been on the decline for more than a decade. During the campaign, Finland’s Slot Machine Association was able to overturn the acceptability curve of gambling toward a greatly positive incline – for the first time.

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Avaus a double finalist in international marketing technology competition

Avaus Marketing Innovations is a finalist in two categories at the international Revvie Awards competition organised by marketing automation tool Marketo. Avaus is the only European marketing agency that has been nominated – and in two different categories.

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Pekka Pohjola to become the CFO of the growing Avaus

Pekka Pohjola has been appointed as the new CFO of Avaus Marketing Innovations. Mr Pohjola’s main challenge will be the internationalisation of Avaus. Before his new role at Avaus, Pekka Pohjola worked in financial administration roles in the KONE group for almost ten years.

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Avaus Establishes Tech Centre in Poland