Skip to content

Blog

Avaus Gearing up for Growth with Data-Factory and New Investor

Avaus Gearing up for Growth with Data-Factory and New Investor

To ensure future growth, Avaus has expanded its shareholder base among key employees and also invited a new investor, Hans Luik...
Read More
60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The firms...
Read More
Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to identify...
Read More
Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and...
Read More
POC: Build at Scale or Experiment First?

POC: Build at Scale or Experiment First?

A proof of concept (POC) is a miniature project to demonstrate the value of a concept before fully committing to it....
Read More
Amazon’s secretive launch took the Swedes with a surprise

Amazon’s secretive launch took the Swedes with a surprise

US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch for years,...
Read More
The Data-driven B2B CMO

The Data-driven B2B CMO

If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a strategy...
Read More
Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio is a wonderful tool in Salesforce where the user can visualize, track, and manage the customer experience in real-time....
Read More
7 Tips for Cross-agency Collaboration in a Cross-competence World

7 Tips for Cross-agency Collaboration in a Cross-competence World

Companies cannot afford to sustain the inefficiencies caused by a siloed portfolio of partners. Recognising this challenge early on, Avaus set...
Read More
Why First-party Data is Your Only Chance if You aren’t Selling on Amazon

Why First-party Data is Your Only Chance if You aren’t Selling on Amazon

Amazon launched it’s Swedish e-commerce service on October 28 2020, and the impact will surely be felt by Sweden's rich e-commerce,...
Read More
Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic...
Read More
Salesforce Journey Builder – Path Optimisation

Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey...
Read More
Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the next few years, the data and...
Read More
Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs...
Read More
Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli  Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom...
Read More
Missing Use Cases – key reason for Data and Technology Investments Failure

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design....
Read More
Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den...
Read More
New Salesforce Marketing Cloud release  – Multi Factor Authentication Introduced

New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

The July Salesforce Marketing Cloud release did contain some interesting news but considering the new work climate in the light of...
Read More
Google is changing the rules of competition in cloud business

Google is changing the rules of competition in cloud business

For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when looking...
Read More
What is a CDP and do you need one?

What is a CDP and do you need one?

Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as...
Read More
1 2 3 4 5 6 9
×

Willkommen!

Möchtest du lieber auf Deutsch weiterlesen? Kein Problem, du kannst auch weiterhin auf der englischen Hauptseite stöbern. Wähle unten einfach deine Präferenz: