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AI: Beyond the Hype – a pioneering hybrid event in Stockholm 2024

The Sales Conference and Avaus Expert Talks join forces and present ‘AI: Beyond the Hype’ – a pioneering hybrid event in Stockholm 2024

Stockholm, October 11, 2023Avaus and Mercuri International announced they will do a joint event in 2024 by merging the two annual events, “The Sales Conference” by Mercuri International and “Expert Talks” by Avaus.

Avaus, a leading customer data and AI consultancy company focusing on growth and efficiency is excited to bring its yearly event, Avaus Expert Talks, to the next level in 2024. Avaus Expert Talks is known for sharing insights on data and AI in the marketing and sales domains. With the increased appetite in the market for AI, it made perfect sense to team up with a large company like Mercuri International to amplify the message and maximize the impact for next year.

Mercuri International, a global company renowned for its expertise in sales performance improvement, is thrilled to take its yearly event, The Sales Conference, to new heights in 2024. The annual conference has a long history of providing a platform for inspiration, learning, and gathering sales leaders and professionals for networking. Given the AI theme for next year and the ambition to deliver actionable insights, it was natural to partner with industry expert Avaus to bring even more value to the audience.


AI: Beyond the hype 2024 – conference in Stockholm


The joint event, AI: Beyond the Hype, is a hybrid event on February 13, 2024, in Stockholm. The intention is to help and educate business leaders navigate the new reality and shed light on the transformative power of AI in sales and marketing. Attendees can join the event in person or virtually, ensuring that professionals worldwide can participate.

“With Avaus Expert Talks and The Sales Conference under one roof, we will be able to provide a day jam-packed with inspiration, pragmatic examples of AI in use, and networking for executives looking to future-proof their organizations,” says Emma Storbacka, CEO at Avaus.

“We believe in the power of meeting up, stopping for a second to upskill and educate yourself about what is happening in the world. Together, we will be able to provide an even more relevant arena for this,” says Frank Herbertz, CEO at Mercuri International.

Save the date: February 13, 2024, Stockholm

Don’t miss the opportunity to be part of “AI: Beyond the Hype.” Mark your calendars and stay tuned for further updates and registration details, including in-person and virtual attendance options.


Event highlights

  • Inspirational and practical keynotes: Dive into captivating presentations from AI pioneers, offering both inspiration and actionable insights.
  • Expert insights: Learn from experts and thought leaders who will share their experiences and best practices in utilizing the power of AI.
  • Networking opportunities: Connect with peers, mentors, and potential collaborators to expand your professional network in the AI-driven sales and marketing landscape.


For more information about AI: Beyond the hype, please visit:

About Mercuri International Group

Mercuri International are the sales training experts, empowering companies in over 50 countries. Their training is built around an organisation’s specific needs, while their experts on the ground ensure that real-world skills are effectively implemented. They give your people the support and coaching they need to thrive – and ensure your company enjoys sustainable growth.

Read more about Mercuri International.

About Avaus

Avaus is an independent consultancy focused on customer data and AI. With 130+ experts present in five markets, Avaus helps its clients drive efficiency and growth using data and automation in marketing, sales and customer service. Avaus’ offices are in Stockholm, Helsinki, Munich, Gdansk and Milan.

Read more about Avaus.



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