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Avaus appoints Claes Kaarni as the new Country Manager for Finland


Claes Kaarni, Country Manager Finland. 


Avaus, a leading consultancy focused on customer data and AI, is pleased to announce Claes Kaarni as the new Country Manager for Avaus Finland!

Over the past two years, Avaus has carefully refined its methodology and technical accelerators, positioning itself as a strategic partner for various organisations. As businesses increasingly aim to make the most out of their data, Avaus recognizes common challenges such as organisational silos and low data quality. Claes will play a key part in propelling Avaus towards its vision of becoming the leading entity in its field across Europe.


“It is clear that the future of marketing and sales will be a lot about data and customer knowledge. This is what I believe in, it is what Avaus believes in – and I’m very much looking forward to bringing these benefits to leading organisations in Finland,” Claes Kaarni says.


Claes brings a wealth of experience and enthusiasm to the role. His background within tech and data is a great fit – taking our Finnish team even more towards technical collaborations with our customers around customer data, automation and AI initiatives to improve sales and marketing results.


“Claes’s remarkable track record in consultancy, combined with his deep understanding of technology, data, and marketing, aligns perfectly with our mission. His appointment marks a significant step in our journey towards empowering organizations with cutting-edge customer data and AI solutions. Claes’s vision and expertise are exactly what we need to enhance our offerings and drive transformative results for our clients,” says Emma Storbacka, Avaus Group CEO. 


Claes has over a decade of experience in the consultancy field and his dynamic leadership extends to strategic business development, client experience as well as data science. He has broad experience from leading positions at Futurice. In this new role, he will be based in Helsinki and report to Emma.


This appointment reflects Avaus’ commitment to innovation, growth, and providing undeniable value to its clients. Avaus is optimistic about the future and confident that Claes will play a key role in driving the clients’ success in Finland.


About Avaus:

Avaus is an independent consultancy focused on customer data and AI. Present in five markets, Avaus helps its clients drive efficiency and growth using data and automation in marketing, sales and customer service. Avaus’ offices are in Stockholm, Helsinki, Munich, Gdansk and Milan.


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