Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation
Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and many sales leaders are still struggling to scale up their digital capabilities.
Read more >>
Wärtsilä – Marketing Attribution for complex B2B
Wärtsilä, like most B2B companies, was struggling to measure marketing contribution to revenue (mROI) and the effectiveness of marketing on sales.