Skip to content

Tag: B2B






Lead scoring: B2B marketing’s magic bullet (Part 3)

Poor data quality in a chaotic database can not only be a real pain in the neck for the marketing team but also cost hard cash. Many technology providers (CRM, marketing automation, databases) offer flexible models based on the number of contacts stored. If there are large amounts of duplicates or contacts with bad, incorrect, or outdated data sitting in the database, cleanup can be financially rewarding.

Read more >>

Personas: The Basis for Data-based Customer Segmentation

Whether it’s a global consultancy or a local small business, everyone seems to talk about the trending topics digitisation and automation. Future visions and possibilities are numerous and seem unlimited. Already now data streams determine and optimise our behaviour in many areas – at least that’s how it seems at first glance – and make our lives easier.

Read more >>

Automate at Scale – While Keeping Your Team Sane

There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to be able to sustain a competitive advantage in their local market. Becoming data-driven is a key priority across industries as it is the most effective approach to grow top-line and improve efficiency.

Read more >>

8 Steps Getting Your Organisation on the Path to Automation

Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as importantly, efficiency and effectiveness. To remain competitive you need to automate. Here are Avaus' tips for introducing and implementing automation into your business.

Read more >>

Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into automation and artificial intelligence to improve customer experience and boost sales results? In this blog post, we’ll look at the benefits of applying automation and AI in sales and marketing, blockers for getting started.

Read more >>

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and many sales leaders are still struggling to scale up their digital capabilities.

Read more >>

B2B Digital Sales Blueprint

Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to measure and validate the impact of marketing on revenue. By utilising machine learning and robust statistical analysis, a marketing attribution model has seen the light of day. We are now able to measure the impact and significance of marketing in monetary terms. We have gotten to Denmark, yet for us it is not the final destination.

Read more >>

Generate Leads Effectively With Webinars B2B

Case Wärtsilä: Account Based Marketing

Wärtsilä – Marketing Attribution for complex B2B

Wärtsilä, like most B2B companies, was struggling to measure marketing contribution to revenue (mROI) and the effectiveness of marketing on sales.

Read more >>

ABB – Content Marketing for ABB Marine & Ports

ABB Marine Ports & Service was looking for a partner that could recreate and give meaning to their new value proposition “People to the Power of Electric Digital and Connected.” The concept was to create distinctiveness from competitors, and eventually bring sales qualified leads.

Read more >>

The Avaus Content Marketing Tactics Gallery – B2B edition

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with personalisation. When personalisation becomes sophisticated enough, the experience becomes different - it feels intelligent.

Read more >>

Marketing Automation: Stop Implementing, Start Adopting – thesis

Based on my research, companies that succeed in marketing automation have adopted it instead of just implementing it. Implementation is related only to the operational or technical part while adoption includes both the strategic and the operational.

Read more >>

Prestigious Adobe Campaign Specialised Partner Status in EMEA

In February 2017, Helsinki and Stockholm-based Avaus Marketing Innovations (Avaus) had reached the prestigious Adobe Campaign Specialised partner status. Avaus is now one of just five Specialised partners across all EMEA.

Read more >>

The Avaus Content Marketing Tactics Gallery – B2B Edition

Five predictions for B2B content marketing

Content marketing is an oxymoron. Think about it – what would marketing be without content? But the pain of creating content is real. Every B2B marketer will list content creation as the number one challenge.

Read more >>

How to Choose the Right B2B Marketing Automation Tactic?

If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it. Perhaps some planning too (let alone organising, change management and so on). But still, what would be your preferred customer engagement tactic?

Read more >>

B2B Marketing Automation: 3 Excellent Use Cases You Didn’t Think of Yet

Chances are, if you are reading this, you are either using or intending to use marketing automation software. You might be interested in improving your marketing, getting more inbound leads or perhaps tracking and scoring your web visitors and nurturing them towards the day they'll want to buy your product.

Read more >>