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Tag: B2B


B2B Digital Sales Blueprint

Wärtsilä achieving measurability and reaping the rewards beyond

Wärtsilä – Marketing Attribution for complex B2B

Wärtsilä, like most B2B companies, was struggling to measure marketing contribution to revenue (mROI) and the effectiveness of marketing on sales.

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ABB – Content Marketing for ABB Marine & Ports

The Avaus Content Marketing Tactics Gallery – B2B edition

11 Digital marketing trends for ­2019-2020 part 1 – Marketing Technology

Three Takeaways from Marketo 2018 Summit – By Erik Stenberg

Marketing automation: stop implementing, start adopting – thesis findings

B2B Agencies to form Global Network with Marketo

Avaus to achieve prestigious Adobe Campaign Specialized partner status in EMEA