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Tag: AI






Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey Builder using the Path Optimizer. This essentially means that you can keep the journey running while bringing new entrants via the winning path. Doing this will let you gain both insights and constantly optimize the journey for your customers. 

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Improving your machine learning models by adding features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!

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Cookbook with 50 Recipes to Speed Up AI Uptake

Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

More than 50% of analytics initiatives fail to deliver value – this is the solution

Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a little on data collection and preparation, not to mention action and activation.

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AI in Marketing and Sales: 50 practical recipes for becoming data-driven

Being data-driven promises the ability to use your organisation’s data and improve outcomes by turning data into insights and automating actions. 

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6.11 Stockholm / Avaus cookbook – AI in Marketing and Sales

The AI Marketing Landscape is growing at the speed of light

Download: How AI will change the way we sell

11 Digital marketing trends for ­2019-2020 part 2 – Data Science