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Interaction Studio – Visualise, track, and manage real-time consumer experiences
Interaction Studio is a wonderful tool in Salesforce where the user can visualize, track, and manage the customer experience in real-time. Read about upcoming changes and updates.
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Salesforce Journey Builder – Path Optimisation
If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey Builder using the Path Optimizer. This essentially means that you can keep the journey running while bringing new entrants via the winning path. Doing this will let you gain both insights and constantly optimize the journey for your customers.
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Improving your machine learning models by adding features
Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!
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Cookbook with 50 Recipes to Speed Up AI Uptake
Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen
More than 50% of analytics initiatives fail to deliver value – this is the solution
Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a little on data collection and preparation, not to mention action and activation.
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AI in Marketing and Sales: 50 practical recipes for becoming data-driven
Being data-driven promises the ability to use your organisation’s data and improve outcomes by turning data into insights and automating actions.
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6.11 Stockholm / Avaus cookbook – AI in Marketing and Sales
The AI Marketing Landscape is growing at the speed of light
Download: How AI will change the way we sell
11 Digital marketing trends for 2019-2020 part 2 – Data Science
Avaus launches AI partnership with Peltarion
Dreamforce 18 – Partners should be ready for massive growth
Leading Scandinavian Marketing Consultancy Avaus appoints Christian Ohm to lead DACH expansion
Three Takeaways from Marketo 2018 Summit – By Erik Stenberg
Minna Kervinen appointed Senior Director for Transformation & Growth at Avaus
Sky’s Robert McLaughlin at Avaus Luncheon: First Party Data brings Competitive Advantage
Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase – Aiming at Increasing Marketing-IQ
Tumanoff appointed to lead Data at Avaus