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Tag: AI






Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into automation and artificial intelligence to improve customer experience and boost sales results? In this blog post, we’ll look at the benefits of applying automation and AI in sales and marketing, blockers for getting started.

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Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio is a wonderful tool in Salesforce where the user can visualize, track, and manage the customer experience in real-time. Read about upcoming changes and updates.

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Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey Builder using the Path Optimizer. This essentially means that you can keep the journey running while bringing new entrants via the winning path. Doing this will let you gain both insights and constantly optimize the journey for your customers. 

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Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!

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Cookbook with 50 Recipes to Speed Up AI Uptake

Analytics, data and martech consultancy Avaus launches a cookbook with detailed advice for companies that want to improve marketing competitiveness with Artificial Intelligence. The book contains 50 recipes and provides tools for everyone working within sales, marketing and customer relations.

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Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

More than 50% of analytics initiatives fail to deliver value – this is the solution

Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a little on data collection and preparation, not to mention action and activation.

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AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same - or even fewer resources. Being data-driven, promises the ability to use your organisation’s data and improve outcomes by turning data into insights and automating actions. 

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The AI Marketing Landscape is Growing Fast

In our series of marketing technology landscapes, Avaus’ team has focused on mapping AI solutions this time. This first-ever published AI Marketing Landscape tells a compelling story about the new urgency of data and analytics in all areas of business, enterprise, SME and smaller. As we speak, the Landscape is evolving. Adoption of AI tools and technologies is gaining speed, and the Landscape is, as of this writing, for sure already wanting.

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11 Digital Marketing Trends for ­2019-2020: Data Science

Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on proprietary data are also the critical drivers for future enterprise value, not only for the US and Asian platform corporations but for traditional B2C and B2B enterprises in Europe as well - according to Gartner. New trends will not change the list of top skills requirements for marketers in the near future. Numbers and technology will continue to rule; check Avaus Insights: State Of Analytics.

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Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an Avaus hosted luncheon at the Marketing Tech 2018 in Helsinki on April 19th. McLaughlin, the head of Digital Data and Personalisation at SKY UK, has been instrumental in creating one of the most successful omni-channel marketing organisations in Europe.

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Avaus is aiming at Increasing Marketing-IQ

Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase – Aiming at Increasing Marketing-IQ

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