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11 Digital Marketing Trends for ­2019-2020: Data Science

11 Digital Marketing Trends for ­2019-2020: Data Science

Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on proprietary data are also the critical...
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Predicting Customer Churn

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service. It...
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Embrace Agile Marketing

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as a...
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6 Common Google Data Studio Problems and How to Fix Them

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still in...
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Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon ylsivät...
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Analytics Tactic Spotlight: Recommendation Engine

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base on...
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Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo Appointed ­­Avaus CTO

Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of technology strategy and client offering development at Avaus,...
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The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and how...
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The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The best of today’s digital village shopkeepers can offer a similar service experience with the help of those three acronyms mentioned...
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Emma Storbacka new CEO for Avaus

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus expansion...
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Marketing Automation: Stop Implementing, Start Adopting – thesis

Marketing Automation: Stop Implementing, Start Adopting – thesis

Based on my research, companies that succeed in marketing automation have adopted it instead of just implementing it. Implementation is related...
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Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an...
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Rogue Nodes: To Whom Subtle Offers Seem Random

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the gallery,...
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Case: LähiTapiola

Case: LähiTapiola

Asiakas ja sisältö edellä   Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole aina...
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Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

In B2B, it is not Marketing alone that needs to transform digitally  -  the shift should involve Sales just as much....
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Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a long...
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Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in Stockholm....
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Case: LocalTapiola

Case: LocalTapiola

Selling insurance to consumers is not easy. Most consumers understand that insurance is important, but choosing between options is often a...
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Sales Intelligence Should be Your Next Move

Sales Intelligence Should be Your Next Move

Bridging the gap between sales and marketing: We here at Avaus have talked for a long time about the need in...
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Avaus Invests in Data Security and Privacy

Avaus Invests in Data Security and Privacy

Avaus Marketing Innovations is one of the first marketing service companies to receive an ISO certification in data security. Avaus is...
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