Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to...
Read More
Blog
Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence
Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude...
Read More
Avaus “Agency of the Year Sweden 2020” Nominee
Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated to...
Read More
The New Marketing and the Management Challenge
As long as digital marketing primarily deals with the narrow process of interfacing with customers, it will struggle significantly to impact...
Read More
Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa
Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus selvittää...
Read More
#Älyradio – Salesforce podcast 31: Emma Storbacka
#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä ja...
Read More
Cookbook with 50 Recipes to Speed Up AI Uptake
Analytics, data and martech consultancy Avaus launches a cookbook with detailed advice for companies that want to improve marketing competitiveness with...
Read More
Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen
Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen ...
Read More
More than 50% of analytics initiatives fail to deliver value – this is the solution
Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a...
Read More
AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven
As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same -...
Read More
Finnish CMOs are Investing Heavily in Data and Analytics
Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics Avaus...
Read More
Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa
Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein 83,2....
Read More
Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä
Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017. Kartoituksessa...
Read More
Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map
Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest update...
Read More
Generate Leads Effectively With Webinars B2B
What content format best engages our target audience? A million-dollar question for every B2B marketer! It is not enough to measure...
Read More
Analytics Tactic Spotlight: Customer Lifetime Value
The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is and...
Read More
Future of Growth Hacking
Now we are happy to see that growth hacking is finally getting the attention it deserves. Our hero, Sean Ellis, just...
Read More
Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture
On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture ever taken of a black hole....
Read More
Azure Data Flow – ETL in the cloud
Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We say...
Read More
What Did a Digital Village Shopkeeper Gain From a DMP system?
This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary old-time...
Read More