Ensuring Customer Profitability in a downturn
The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.
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Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence
Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude of content variations. Having the required technical competence spread across the company is not efficient. Marketing operations today require new management skills, controls and a hands-on approach - and a new organisational structure.