Wärtsilä – Marketing Attribution for complex B2B
Wärtsilä, like most B2B companies, was struggling to measure marketing contribution to revenue (mROI) and the effectiveness of marketing on sales.
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How to Choose the Right B2B Marketing Automation Tactic?
If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it. Perhaps some planning too (let alone organising, change management and so on). But still, what would be your preferred customer engagement tactic?