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Data & AI – Winter Breakfast


18th of January, Helsinki

You’re invited to join us for a morning on the topic of Data & AI. Real use cases that show the transformative potential will get you prepared to take action in 2024.

We’ll share three domains for Generative AI use cases and Tarja Wiljanen from Sanoma together with Hanna Holm from VTT have been invited to share how they have been driving new growth through data and insights on the B2B side.

Make sure you start this new year in the best possible way: by getting ready for the year ahead and how to make the most out of the data and AI capabilities out there. 


Event Details

18 January, 8:00-10:30
Albertinkatu 25 B, Helsinki
Avaus office, 3rd floor


  • 08:00 – Breakfast and mingle
  • 08:30 – Programme starts
    • Three domains for Generative AI use cases – from AI-aided work to new business models – Anna Hakkarainen & Ville Takala, Avaus
    • Driving new growth through data & insight – Tarja Wiljanen, Sanoma B2B
    • Practical first steps in becoming data-driven – Hanna Holm, VTT
    • Q&A
  • 10:00 – Connect with peers
  • 10:30 – Event ends

Register to the breakfast


Anna Hakkarainen

“Three domains for Generative AI use cases – from AI aided work to new business models”

Head of Strategy at Avaus

Anna is a seasoned professional with over a decade of experience in strategy consulting and business development. Anna’s primary focus has always been on helping organizations become more customer-centric. Her dedication to assisting clients in future-proofing their capabilities and realizing tangible business benefits is admirable.

Anna plays a key role in leading the Strategy team and is a valued member of Avaus Finland’s leadership team.


Ville Takala

“Three domains for Generative AI use cases – from AI aided work to new business models”

Manager, Strategy at Avaus

Ville has been at Avaus since 2016 and his focus lies in strategy, with a remarkable ability to translate business objectives into actionable plans grounded in data-driven growth and digital capabilities. Ville’s expertise covers vision definition, strategy formulation, content automation, loyalty, organizational transformation, and change management.


Tarja Wiljanen

“Driving new growth through data & insight”

Business Manager, Insight (B2B), Sanoma Media

Tarja is a professional who excels in fostering healthy business growth through customer-driven strategies. With a decade of experience in marketing and product development, Tarja specializes in leveraging customer insights, data, and agile methods to drive transformative change.


Hanna Holm

“Practical first steps in becoming data-driven”

Digital Growth Lead, Marketing & Communications, VTT

Hanna is a visionary and result-driven marketing leader with over 13 years of international experience in building and leading global marketing teams, transforming B2B digital marketing operations, and enhancing digital customer experience. Her expertise lies in driving change, improving marketing strategy, and fostering high-performing teams,



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