Avaus Expert Talks Stockholm
11 May 2023 // 13:00-17:00 CEST
Eric Ericsonhallen + livestream
Future-proof Europe by leveraging data and automation
Europe has historically had a strong record on sustainability and inclusion, with a mixed picture on growth. Corporate Europe is falling behind, as tech weakness permeates sectors. The value at stake is high, not only for growth, but also for sustainability, inclusion and Europe’s strategic autonomy. European decision-makers and companies need to go on the offensive, for a step change on technological capabilities and competitiveness.
So, how do we manage this crisis?
At Avaus Expert Talks, we talk about a bright future combining good values with great growth. But we also talk about the dark side of digitalization, for example what happens to the people whose jobs and tasks can and will be automated. We give you good examples and best practices of how to leverage data and automation – and in the long run secure Europe’s competitiveness.
Get inspired by experts and exchange experiences with peers 11th May 2023 in Stockholm!
Who should join?
Leaders and decision-makers looking to become more data-driven:
- Marketing
- Sales
- Customer Service
- Data & Analytics
Join to
- Learn more on how to leverage data and automation to accelerate business results
- Get inspired by experts and exchange experiences with peers
- Take part in the after-work festivities (finger food, a glass of bubbly and secret location promised)
Register here
Speakers
Laila Pawlak
“New world orders and signals from the future”
Founder at Rehumanize Institute
Laila sets the scene for our world and working environments in rapid change. Fueled by exponential technologies, climate crisis, post-pandemic and geopolitical impact, every organization and every position are bound to face significant changes. In order to stay ahead we need to identify the important signals and act on them, as well as leverage technology responsibly to make humans flourish and thrive. To avoid dehumanization we need to challenge existing mindsets, innovate impactfully beyond standard optimizations, and activate our impact leadership to become the responsible champions of the future.
Speakers
Oskar Korkman
“Embracing user unpredictability”
Founder at Alice Labs
Oskar explores the user perspective of intelligent systems and recommendations. Oskar has studied consumers and their relationship to technology for 15+ years, and stresses the need to understand the human condition when designing technology. People’s lives are messy and unpredictable. There are limits to data for deciphering consumers, and hence we need to build systems that are not “black boxes”, but allow people to interact, engage and feel empowered.
Speakers
Kim Bagdonas Jørgensen
“Change management should not be an adventure”
Nordic Head of Media & Digital Customer Experience at McDonald’s
According to Yvon Chouinard, rock climber and Patagonia founder, the word adventure has gotten overused: “For me, when everything goes wrong – that’s when adventure starts.” The same goes for change management in marketing, sales and service. Leading digital transformation should not be an adventure. It should be a planned process and systematic development, so nothing goes wrong. Kim Bagdonas Jørgensen, Nordic Head of Media & Digital Customer Experience at McDonald’s, gives us good examples and best practices of how to manage data-driven change – and in the long run climb to the top.
Speakers
Jonas Karlén
“Capabilities needed to turn customer data into business value“
CEO at Adlibris
Adlibris is the Nordic region’s largest bookstore and they want to inspire people to their next reading experience – show their customers the way to books that delight, touch and upset. And they are improving that experience with the help of us at Avaus. Using Avaus’ library of data models, algorithms and methods, the goal is to increase Adlibri’s return on investments in data and technology – and create a world-class customer experience. Jonas Karlén, CEO at Adlibris, talks to Peter Vaigur, Head of Insights at Avaus, about what strategical, technological, organizational and individual capabilities are needed to turn customer data into business value.
Speakers
Emma Storbacka
“Doing more with less in times of distress”
CEO at Avaus
Emma talks about how data and automation can help industry leaders improve both effectiveness, doing the right things, and efficiency, doing the things right. Heading into a recession, it is increasingly important for companies to use their resources intelligently and increase profitability with as few funds as possible. With a higher degree of automation and more data-driven decisions, she shows how sales and marketing organizations can do more with less.
Exclusive Inner Circle lunch before the event
11 May 11:30-12:30 CEST
Before Avaus Expert Talks, we will host an exclusive lunch event for our customers, where you can exchange experiences with industry peers on relevant topics, enjoy a free meal and get food for thought. The discussion is facilitated by a subject matter expert from us. After lunch, we will go to Eric Ericsonhallen to get good examples and best practices of how to leverage data and automation.