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Avaus Expert Talks 2022 Stockholm

Turn your data into business results

Data and automation technologies have developed significantly in the last few years, and present an opportunity for marketing and sales leaders to improve both efficiency and customer experiences. To succeed, leaders need to focus on leading the process of scaling automated use cases towards the target automation level.

Whether you are a pro or looking to start your data-driven journey, this event will feed you with brilliant insights, inspiring examples and concrete actions to take home to your team. We will hear about the transformation journeys and concrete success cases from Avaus customers and partners like Telia, KONE, Mathem and Google.


At Avaus Expert Talks we addressed questions like:

  • What does the journey towards personalisation at scale look like? Who in the organisation should lead this change? 
  • How to build a revenue engine? And how to set your target automation level? 
  • What is an algo leap and why / how should you take the leap in your organisation?



Watch on demand


Tricia Weener, KONE

“Transforming marketing & sales to drive growth and create a recognised competitive advantage for KONE”

Chief Marketing Officer at KONE

Tricia Weener is Chief Marketing Officer, Marketing & Communications at KONE, a global leader in the elevator and escalator industry whose purpose is to improve the flow of urban life. Prior to this, she was Group Head of B2B Marketing at HSBC, the world’s leading international bank.

Tricia is a Fellow and Global Ambassador of the Marketing Society, as well as a Fellow of the Chartered Institute of Marketing. Her plus 25 year career includes her founding and running her own successful creative services agency, as well as working in senior leadership roles in B2B and B2C marketing in industry sectors including; people flow, financial services, retail, luxury goods, drinks, FMCG, travel and sport, working in and across Asia, EMEA and the America’s.


Lena Lindgren, Telia

“Telia’s journey towards personalisation at scale”

Head of CVM & Analytics B2C at Telia

Lena has been driving the transformation towards a personalised, omnichannel customer experience at Telia since 2018.


Johan Gertell, Mathem

“Taking the algo leap at Mathem”

Chief Marketing Officer at Mathem

Johan is an internet entrepreneur / intrapreneur with strong drive to develop, optimize and challenge processes, structures, tech and teams to create fantastic digital customer experiences and help companies in the digital transformation.

Currently he’s working as CMO & CBDO at Mathem, the leading online grocery store in Sweden.


Tuomas Airisto, Sanoma Media Finland

Becoming data-driven on three fronts – learnings from Sanoma

Chief Commercial Officer at Sanoma Media Finland

Tuomas is a growth minded leader who has endless trust in people and their capacity to go forward and beyond. He has worked in management positions within digital services and marketing since late 1990’s and is now on a journey to take Finland’s leading media company towards more and more digital future.

Tuomas Airisto has previously worked as CEO at marketing agency Avidly, as strategy director at change and training company Trainers’ House and in various management positions at digital agency Satama Interactive. 

In Tuomas’ presentation he will cover

  • How privacy concerns and data regulation is changing operating environment for a publisher
  • How a data-driven way of working will change how companies address their customers in paid media
  • How Sanoma is leveraging data and automation to bring efficiency into their sales and marketing processes
Speakers, online session

Ted Schönbeck, Google Cloud Sweden

AI from hype to reality

Head of Cloud Technology at Google Cloud, Sweden

Ted Schönbeck is Head of Cloud Technology for Google Cloud in Sweden – he has +20 years experience of working in IT at among others IBM, Dell, VMware and Red Hat. He is a passionate open source, cloud, digital transformation and AI-evangelist and a frequent speaker at industry events.

This session is for Avaus Expert Talks live stream only – recording will be shared with all onsite event participants afterwards. 

Panel discussion

Martin Östergren, Agria

Panel discussion on Data Literacy

Head of CRM / Program manager CRM/CX at Agria 

Martin is an experienced, innovative, data-driven and empathetic leader, currently leading the design of an industry-leading personalization and automation approach at Agria. 

Agria provides Europe’s pets and their owners with flexible insurance solutions. Agria is a wholly owned subsidiary of Länsförsäkringar – one of the biggest insurance companies in Sweden. 

Panel discussion

Ola Ottosson, ICA

Panel discussion on Data Literacy

Head of Data Science & AI at ICA Gruppen

Ola is a strategic analytical specialist with extensive experience in building and measuring customer loyalty, retail analytics, advanced customer analytics/data science.

Panel discussion

Eija-Leena Koponen, Data & ML entrepreneur

Panel discussion on Data Literacy

Data & ML entrepreneur, Decision Scientist | Advisor at SomeBuddy | co-founder of R-Ladies Helsinki chapter | Ambassador Finland @Women in AI

Eija-Leena (Eikku) is a solo-entrepreneur working on multiple projects focusing on data, machine learning, and explainable AI systems. Her background in Statistics has rooted her to pay attention to the basics ie. reliability and validity of the data. Eikku is actively trying to make her work more transparent and understandable by sharing her knowledge eg. over blog posts.


Emma Storbacka, Avaus

“Scaling personalisation – a numbers game”

CEO at Avaus

Emma Storbacka is the CEO of Avaus. She believes all companies will be driven by algorithms in the future. Emma has strong experience working in management advisory for marketing transformation for global organisations, developing their digital marketing initiatives by breaking silos and bringing marketing and technology closer to each other.

In this keynote, Emma will explore how leading through numbers is crucial when successfully initiating, and scaling data and personalisation initiatives across marketing, sales and service.

Previous AETs

Transformation paths and significant success stories of Avaus customers ICA, Finnair, McDonalds, Wärtsilä, and many more.

Avaus expert Talks 2020 Helsinki

Avaus expert Talks 2020 Helsinki


Avaus expert Talks 2020 Stockholm

Avaus expert Talks 2020 Stockholm


Avaus expert Talks 2019 Stockholm

Avaus expert Talks 2019 Stockholm




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