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Generative AI vs Classic AI in Marketing and Sales

Where to start? How to prioritise?

In this 60-minute webinar, we take one step further from “what is AI”, into “how do I unlock the value for my organisation”.

With our 15+ years of experience of using data, automation (and since 2012 – AI) in the marketing and sales domain, we aim to decode the secrets and share our best practices, for any marketing or sales leader, looking to create a concrete plan for achieving success.

You will learn

  • Business outcomes from AI in marketing and sales – Where to focus? What to expect?
  • Process and organisation needed for success – How to create speed and scale?
  • Pitfalls and challenges – What will be easy? What will be hard?

Watch the recording