Personalization at Scale: Content Automation
March 20, Breakfast event, Helsinki
You are invited to join us for a morning on the topic of content automation at our Helsinki office.
Content plays a pivotal role in creating personalized customer experiences, yet it often doesn’t receive the attention it deserves.
To achieve personalization at scale the demand for content grows exponentially, potentially leading to bottlenecks if overlooked. This can quickly escalate expenses and slow down your scalability and growth.
During the breakfast event, we will provide practical tips on approaching content automation from business, tech and process perspectives. Additionally, our guest speaker from Mcdonald’s, Mikko Poutanen, will share insights from their multi-year content automation journey.
Event Details
20 March, 8:00-10:30
Albertinkatu 25 B, Helsinki
Avaus office, 3rd floor
Agenda
- 08:00 – Breakfast and mingle
- 08:30 – Programme starts
- Unveiling the content bottleneck: practical first steps to content automation – Ville Takala & Lucas Sundman, Avaus
- Content automation journey: Enabling personalization and scalability with content – Mikko Poutanen, McDonald’s
- Q&A
- 10:00 – Connect with peers
- 10:30 – Event ends
Registration is closed
Find out about the next upcoming event here!
Speaker
Ville Takala
“Unveiling the content bottleneck: practical first steps to content automation”
Manager, Strategy at Avaus
Ville has been at Avaus since 2016 and his focus lies in strategy, with a remarkable ability to translate business objectives into actionable plans grounded in data-driven growth and digital capabilities. Ville’s expertise covers vision definition, strategy formulation, content automation, loyalty, organizational transformation, and change management.
Speaker
Lucas Sundman
“Unveiling the content bottleneck: practical first steps to content automation”
Strategy Consultant at Avaus
Lucas works as a Consultant in Avaus’ Strategy team, drawing from a range of experiences across different industries, from large corporations to the startup ecosystem. Through his varied background, he has come to appreciate the importance of effective content strategies. Lucas is especially enthusiastic about content automation, seeing it as an enabler of true personalization at scale, by integrating the appropriate strategies and technologies. He aims to help companies who want to create tailored experiences for their customers on a large scale, by ensuring that content contributes to the vision of personalization.
Speaker
Mikko Poutanen
“Content automation journey: Enabling personalization and scalability with content “
Digital Products and Services Lead, McDonald’s
Mikko is an experienced marketing professional with 10+ years of experience in the retail space and more than 4 years at McDonald’s. He brings expertise in FMCG marketing and trading, including brand building, consumer insights, and product development. Today, Mikko is leading the digital products and services at McDonald’s and he will share insights on their content automation journey.