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Strategy

Is your growth and customer experience strategy future-proofed?

New ways of creating customer value, new technical capabilities and new ways of working are required for a successful digital transformation of marketing, sales and services. Avaus is your strategic transformation partner to help you change.

Customer & Growth Strategy

Are you able to provide unique personalised value and experiences to your customers?
Are your marketing investments driving business results and sales?

    • Customer and customer value strategy
    • Personalisation strategy
    • Omnichannel experience strategy
    • Digital sales strategy

 

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Future Vision & Actionable Roadmaps

Do you have a clear vision and target state for your transformation? Is your vision backed-up by actionable roadmaps and plans for change?   

  • Future vision and Target state
    • Customer Experience
    • Technology Backbone
    • Data, Analytics & AI Backbone
    • Organisation & Ways of Working
  • Transformation Program Design
  • Transformation & Change Management
  • Capability audits &  Maturity Assessments

 

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Value Discovery & Ideation

Have you recognised your best opportunities for growth? Do you want to ideate from customer-first perspective (and break the silos)?

  • Value Discovery & Inspiration workshops
  • Growth Opportunity audit
  • Analytics Value Discovery
  • Customer journey mapping workshop
  • Use case discovery

 

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Related materials



McDonald’s – Digital transformation partner for McDonald’s Sweden

McDonald’s wanted a solution that would create a sustainable source of business value.This long-term approach required discipline and vision to see through successfully.

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Kitchen manufacturer – Optimised lead management process

The client, a kitchen manufacturer, did not have the marketing technologies to effectively and efficiently manage the lead process from marketing to sales. To justify and validate the business case for the marketing automation investment, they needed to ensure the business targets were met by actively improving the lead management process and growing conversion on meetings booked.

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Telco – Strategy for 1:1 marketing

To give the customer experience an uplift, Avaus helped the client define a clear target state for the tech backbone and way of working, which created a clear roadmap and a future-proofed vision towards algorithmic one-to-one communication and AI.

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Anticimex – Hacking Growth: Results within weeks

Anticimex was looking at how to scale up operations and maintain long-term growth. Avaus stepped in to help with the strategy, a hypothesis-driven way of working and the automation of processes.

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