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Data & Analytics

Are you using data to drive growth?
We help you convert your data into actionable customer insights, and intelligent customer experiences

Strategy & Value Discovery

You have the data, but aren’t sure what to do with it. Or, you want to ensure your data strategy is future proofed and that you are focusing on the right use cases.

  • Data strategy
  • End-to-end use case discovery
  • Solution design
  • PoCs and Pilots


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Analytical capabilities

You might have the data but are perhaps stuck with only BI reporting capabilities, or using old tools where talent acquisition becomes an issue. Or you might have issues in scalability or operationalisation of your analytical work.

  • Machine Learning Frameworks
  • Analytical tool selection and implementation
  • Analytical process development
  • Organisation and ways-of-working
  • Aligning your analytics team with business


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Analytical development

Avaus can deliver end-to-end use cases ranging from traditional CRM analytics to Deep Learning and analysis of unstructured data. We believe in the importance of understanding and operationalising data all the way through to the customer interface.

  • Recommendation Engines
  • Attribution Modelling
  • Next Best Action modelling
  • Churn and CLV modelling
  • Persona and Sentiment modelling
  • Simulations and strategic direction
  • BI / Reporting
  • Generative AI


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Supporting your team

Data scientists and engineers are among the most difficult to find and retain. We can support you with full-stack teams ready to dive into your business problems, for shorter and longer engagements.

  • Analytics Translators
  • Business / CRM Analysts
  • BI Analysts
  • Data Scientists
  • Data Engineers
  • Solution Architects
  • Generative AI Experts


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Content Automation –
Customer analytics for personalised customer experiences

Martin Persson and Ola Ottosson will explain why marketing needs to become personal and agile, offering practical examples of analytics in modern marketing.

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Avaus Tactics Gallery: The Analytics Edition

An easy-to-digest overview of analytical capabilities, models and approaches, to understand what tactic to use and when.

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Generative AI

Discover how to identify and capture the potential of Generative AI for your business with Avaus, while also addressing important ethical and compliance-related considerations.

Learn more >>




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