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Avaus Expert Talks

Events & materials on improving marketing efficiency by utilising data and automation

Avaus Expert Talks Stockholm – 12th of May 2022

Turn your data into business results.

Data and automation technologies have developed significantly in the last few years, and present an opportunity for marketing and sales leaders to improve both efficiency and customer experiences. To succeed, leaders need to focus on leading the process of scaling automated use cases towards the target automation level.

Whether you are a pro or looking to start your data-driven journey, this event will feed you with brilliant insights, inspiring examples and concrete actions to take home to your team. We will hear about the transformation journeys and concrete success cases from Avaus customers and partners like Telia, KONE, Mathem and Google.

 

At Avaus Expert Talks we will address questions like:

  • What does the journey towards personalisation at scale look like? Who in the organisation should lead this change?
  • How to build a revenue engine? And how to set your target automation level?
  • What is an algo leap and why / how should you take the leap in your organisation?

 

Watch on demand
Slide 1

Previous AETs - 2021

January

1. B2B Sales Trends 2021

How to automate your sales processes & add more data driven decisioning? Introducing 7 pragmatic first steps to become data driven revenue organisation & to help you get started on your journey towards data driven operations.

February

2. What every CMO should know about Data

What data is relevant for marketing & sales and what gives data predictive power and why?
Introduction to the key elements you need to know to build a result and data driven marketing & sales engine.

March

3: The Data Driven Marketing Operating Model

Watch to hear what increasing your automation level by 100x will require from your organizational design and operating model & What competencies you need in the future.

April

4: Algo Operations – How to scale up your algorithmic marketing

How to make sure that your Data & Analytics unit can keep delivering as much value as possible while scaling up & the top 5 key accelerators to help your organisation to scale.

Slide 2

May

5: Customer Data Platform: Best practices & use cases

Use case centricity is an undervalued area that is often disabling business value captured. This session will help navigating through all the hype, buzzwords and acronyms.

August

6: Accelerate the use of data, AI and automation in B2B sales & marketing in 2022

How to develop the capabilities needed to automate and personalize customer interactions – at scale and speed. We will share our insights on how to build a marketing-led and data-driven “revenue engine” that will create adaptive and automated sales models and engage the “everywhere customer”.

October

7. Automate at scale – While keeping your team sane

As a leader looking to become data driven, you must not forget about your team who might be struggling to keep up with the change.
How marketing, sales and cx leaders can create clarity for teams working with increasing digital and data driven intensiveness.

November

8: What every Marketing & Sales executive should know about Privacy

Watch to hear all about the privacy-first approach and the key focus areas for Top Management to pay attention to. With our guest speakers from Dottir and Wärtsilä, we discuss how to foster a privacy-friendly atmosphere and culture in the organisation.

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