Avaus Expert Talks

Monthly online events & materials on improving marketing efficiency by utilising data and automation

Avaus Expert Talks – Monthly, online

As budgets are tighter and ROI expectations increase, utilising data to achieve higher automation levels is critical. At the same time customers expect more personalised approach, connected experience and protection of their personal data.

We want to help the leaders working in sales & marketing to navigate this field of ever increasing demands and new technologies.

To offer you tools to succeed in your work this year and the coming years, we do not only organise online events, but also offer you a complimentary Gartner study and blogs around the topic every month.

Slide 1

AET 2021: A Glimpse

January

1. B2B Sales Trends 2021

How to automate your sales processes & add more data driven decisioning? Introducing 7 pragmatic first steps to become data driven revenue organisation & to help you get started on your journey towards data driven operations.

WATCH

February

2. What every CMO should know about Data

What data is relevant for marketing & sales and what gives data predictive power and why?
Introduction to the key elements you need to know to build a result and data driven marketing & sales engine.

WATCH

March

3: The Data Driven Marketing Operating Model

Watch to hear what increasing your automation level by 100x will require from your organizational design and operating model & What competencies you need in the future.

WATCH

April

4: Algo Operations – How to scale up your algorithmic marketing

How to make sure that your Data & Analytics unit can keep delivering as much value as possible while scaling up & the top 5 key accelerators to help your organisation to scale.

WATCH

DOWNLOAD ALL AET VIDEOS FROM THE SPRING 2021 HERE!

Slide 2

May

5: Customer Data Platform: Best practices & use cases

Use case centricity is an undervalued area that is often disabling business value captured. This session will help navigating through all the hype, buzzwords and acronyms.

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August

6: Accelerate the use of data, AI and automation in B2B sales & marketing in 2022

How to develop the capabilities needed to automate and personalize customer interactions – at scale and speed. We will share our insights on how to build a marketing-led and data-driven “revenue engine” that will create adaptive and automated sales models and engage the “everywhere customer”.

WATCH

October

7. Automate at scale – While keeping your team sane

As a leader looking to become data driven, you must not forget about your team who might be struggling to keep up with the change.
How marketing, sales and cx leaders can create clarity for teams working with increasing digital and data driven intensiveness.

WATCH

November

8: What every Marketing & Sales executive should know about Privacy

Watch to hear all about the privacy-first approach and the key focus areas for Top Management to pay attention to. With our guest speakers from Dottir and Wärtsilä, we discuss how to foster a privacy-friendly atmosphere and culture in the organisation.

WATCH

DOWNLOAD ALL AET VIDEOS FROM THE SPRING 2021 HERE!