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Avaus Expert Talks 2021



Monthly online events & materials on improving marketing efficiency by utilising data and automation

Avaus Expert Talks 2021 – Monthly, online

As budgets are tighter and ROI expectations increase, utilising data to achieve higher automation levels is critical. At the same time customers expect more personalised approach, connected experience and protection of their personal data.

We want to help the leaders working in sales & marketing to navigate this field of ever increasing demands and new technologies.

To offer you tools to succeed in your work in 2021 and the coming years, we do not only organise online events, but also offer you a complimentary Gartner study and blogs around the topic every month.

Avaus Expert Talks 8: What every Marketing & Sales executive should know about Privacy

While customers are seeking for more personalised experiences that meet their individual needs, there are also increasing concerns about privacy and how data is being used. 

The topic of this Avaus Expert Talks is about privacy-first approach and the key focus areas for Top Management to pay attention to. With our guest speakers from Dottir and Wärtsilä, we discuss how to foster a privacy-friendly atmosphere and culture in the organisation.


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Avaus Expert Talks 7: Automate at scale – While keeping your team sane

Becoming data-driven means increasing automation levels across marketing, sales and customer service. As a leader looking to become data driven, you must not forget about your team who might be struggling to keep up with the change. 

In this Avaus Expert Talks we discuss how marketing, sales and cx leaders can create clarity for teams working with increasing digital and data driven intensiveness.


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Avaus Expert Talks 6: Accelerate the use of data, AI and automation in B2B sales & marketing in 2022

While most B2B sales and marketing leaders recognize the potential of artificial
intelligence and automation for boosting efficiency or enhancing customer experiences, many perceive implementing and capturing value from such initiatives to be a significant challenge.

In this AET we focus on how to develop the capabilities needed to automate and personalize customer interactions – at scale and speed. We will share our insights on how to build a marketing-led and data-driven “revenue engine” that will create adaptive and automated sales models and engage the “everywhere customer”.


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Slide 1


1. B2B Sales Trends 2021

How to automate your sales processes & add more data driven decisioning? Introducing 7 pragmatic first steps to become data driven revenue organisation & to help you get started on your journey towards data driven operations.


2. What every CMO should know about Data

What data is relevant for marketing & sales and what gives data predictive power and why?
Introduction to the key elements you need to know to build a result and data driven marketing & sales engine.


3: The Data Driven Marketing Operating Model

Watch to hear what increasing your automation level by 100x will require from your organizational design and operating model & What competencies you need in the future.


4: Algo Operations – How to scale up your algorithmic marketing

How to make sure that your Data & Analytics unit can keep delivering as much value as possible while scaling up & the top 5 key accelerators to help your organisation to scale.


5: Customer Data Platform: Best practices & use cases

Use case centricity is an undervalued area that is often disabling business value captured. This session will help navigating through all the hype, buzzwords and acronyms.

Monthly Gartner reports

It’s not about how much information you have, but about having the right information. We want to steer you towards the right decisions on the issues that matter most to you and your organisation.

This is the reason, why we are providing complimentary valuable analysts’ documents to you this year.

On this page, you will find, every month, new analysts’ reports from Gartner. We are convinced that this will prove to be of great value to you, our customers, partners and colleagues.



Founded in 1979, Gartner is the leading research and advisory company. Gartner provides senior leaders across the enterprise with the indispensable business insights, advice and tools they need to achieve their mission-critical priorities and build the organizations of tomorrow (

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


Digital Business Acceleration: Leadership Tactics for Faster Progress

“The COVID-19 lockdown accelerated digital business by necessity for many enterprises. Executive leaders should use digital accelerators to speed up progress and effectiveness: Unleash force multipliers, banish drags, redirect resources and win differently.”

(Gartner, Digital Business Acceleration: Leadership Tactics for Faster Progress, 17 September 2020, Kristin Moyer et. Al.)

Download here

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.