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Avaus Expert Talks 2021



Monthly online events & materials on improving marketing efficiency by utilising data and automation

Avaus Expert Talks 2021 – Monthly, online

As budgets are tighter and ROI expectations increase, utilising data to achieve higher automation levels is critical. At the same time customers expect more personalised approach, connected experience and protection of their personal data.

We want to help the leaders working in sales & marketing to navigate this field of ever increasing demands and new technologies.

To offer you tools to succeed in your work in 2021 and the coming years, we do not only organise online events, but also offer you a complimentary Gartner study and blogs around the topic every month.

Topics in Spring 2021


1. B2B Sales Trends 2021 with ProSales <- Watch on demand!

2. What every CMO should know about Data <- Watch on demand!

3. The Data Driven Marketing Operating Model <- Register now!

4. How to scale up your personalised customer experience – Algo Governance

5. Building a modern Marketing Data Warehouse

Monthly Gartner reports

It’s not about how much information you have, but about having the right information. We want to steer you towards the right decisions on the issues that matter most to you and your organisation.

This is the reason, why we are providing complimentary valuable analysts’ documents to you this year.

On this page, you will find, every month, new analysts’ reports from Gartner. We are convinced that this will prove to be of great value to you, our customers, partners and colleagues.



Founded in 1979, Gartner is the leading research and advisory company. Gartner provides senior leaders across the enterprise with the indispensable business insights, advice and tools they need to achieve their mission-critical priorities and build the organizations of tomorrow (

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report

“A digital business is a data-driven business whose success depends on all employees being information workers who can “speak data”. Data and analytics leaders, including chief data officers, must become change agents focused on the transformational impacts of data-driven culture and data literacy.“

Gartner, Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report, Alan D. Duncan, 5 October 2020