MarTech Archives - Avaus

Tag: MarTech

The building blocks of a future-proofed MarTech operating model

Technology accounts for just 20% of MarTech success, the other 80% is dependent on your operating model. In this blog, we go through five building blocks that separate companies with struggling stacks from those generating real business impact

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MarTech success starts with your operating model

Why do MarTech investments fail to deliver? It's not the technology - it's the operating model. Learn why 80% of MarTech success comes down to governance, collaboration, and change management.

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The Future of Retail in Germany: Actionable Insights with Retail & E-Commerce Examples

11 tips for Adobe Campaign & Marketo Engage: are you using the full potential?

9 ways to maximize Voyado for better customer experience and engagement

10 steps to get more out of your Salesforce Marketing Cloud

8 keys to get more out of your MarTech

Building an actionable marketing data-asset

Learn how to address quality issues in online behavioral data and enhance data collection and usage in the changing digital environment.

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Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map

Marketing is Not Just About Saving After All