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Tag: Machine Learning






Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!

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Use the Machine Learning Functionality in Google & Facebook

In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you to achieve significantly more with your present media budget.

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Achieving a 25% Efficiency Gain in Media Purchasing

Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is wasteful to throw away a trained model and the associated data, only to re-train a model on the same objectives for the next campaign. 

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Avinash Kaushik at Avaus Expert Talks 2019

According to Avinash Kaushik, one of the world’s leading analytics thinkers, Machine Learning will replace much of traditional software development. “AI is really about learning, which means that algorithms train themselves and come up with solutions that go far beyond what humans are capable of.”

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Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

“Machine Learning now impregnates all aspects of business and is the key driver of growth in the near future”, says CEO Emma Storbacka. Avaus was originally founded on the idea of marketing transformation enabled by technology. “Now the majority of enterprises, often with the help of Avaus, have a marketing stack implemented. Our present mission is to get all the horsepower out of it, and that will happen through activating the data.”

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11 Digital Marketing Trends for ­2019-2020: Data Science

Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on proprietary data are also the critical drivers for future enterprise value, not only for the US and Asian platform corporations but for traditional B2C and B2B enterprises in Europe as well - according to Gartner. New trends will not change the list of top skills requirements for marketers in the near future. Numbers and technology will continue to rule; check Avaus Insights: State Of Analytics.

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Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the gallery, takes out her iPhone and opens Spotify. Claudette is a “Rogue Node”, and you, as a digital marketer in this pandemonium of amazing ideas, should probably leave her alone. Here is why.

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