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Tag: Machine Learning






Improving your machine learning models by adding features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!

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Hands-on recipes: Use the Machine Learning functionality in Google & Facebook

In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you to achieve significantly more with your present media budget.

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Achieving a 25% efficiency gain in media purchasing

Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is wasteful to throw away a trained model and the associated data, only to re-train a model on the same objectives for the next campaign. 

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Faster content creation with machine learning – case headline AI

Avinash Kaushik: “Unsolvable Marketing Problems are now being Tackled with Machine Learning”

Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

11 Digital marketing trends for ­2019-2020 part 2 – Data Science

Rogue Nodes – To Whom Subtle Offers Seem Random