Need to decrease marketing spend? Address your big-ticket items
With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this week’s newsletter, we address the first of the two big ticket items in the marketing budget: manual work.
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Automating (hundreds of) customer journeys – How to scale up your automation initiatives?
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few companies have taken their automation level up to where it should be, in order to provide the promised ROI on the data and technology investments.