Wärtsilä Achieving Measurability and Reaping the Rewards Beyond
Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to measure and validate the impact of marketing on revenue. By utilising machine learning and robust statistical analysis, a marketing attribution model has seen the light of day. We are now able to measure the impact and significance of marketing in monetary terms. We have gotten to Denmark, yet for us it is not the final destination.
Read more >>
Cookbook with 50 Recipes to Speed Up AI Uptake
Analytics, data and martech consultancy Avaus launches a cookbook with detailed advice for companies that want to improve marketing competitiveness with Artificial Intelligence. The book contains 50 recipes and provides tools for everyone working within sales, marketing and customer relations.