Teemu Relander: Coming back home (to Avaus)
The utilisation of data and algorithmic thinking within European companies has still not matured and I believe that the biggest changes within sales, marketing and customer experience are still ahead of us.
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Wärtsilä – Marketing Attribution for complex B2B
Wärtsilä, like most B2B companies, was struggling to measure marketing contribution to revenue (mROI) and the effectiveness of marketing on sales.