Blog

Data Driven Voices #26 – Gustav Malmqvist & Kalle Heinonen: Platform or Composable?

Gustav Malmqvist and Kalle Heinonen discuss why organizations are reconsidering their MarTech stacks and how to choose between platform, composable, or...

What it takes to build an agentic enterprise – lessons from the Stockholm breakfast

On 23rd April, 50+ professionals curious about data and AI gathered at Södra Teatern in Stockholm for a morning on...

Data Driven Voices #25 – Christopher Engman, Njord (Megadeals)

Christopher Engman on the Fortune 500 B2B formula, behavioral constraint lines, risk-carrying roles, and why concentric growth beats broad market approaches.

Data Driven Voices #24 – Christian Skaarud at Coop Norway

Christian Skaarud shares how Coop Norway built retail media from scratch: selling before building, competing with Google for budgets, and managing...

Data Driven Voices #23 – Gustav Malmqvist & Claes Kaarni on Martech modernization

Claes Kaarni and Gustav Malmqvist discuss why AI is driving MarTech modernization, why data comes first, and why you cannot succeed...

Data Driven Voices #22 – With Robin Leijonhufvud on Marketing Operating Systems

Robin Leijonhufvud on why marketing feels chaotic in 2026 and how operating systems create clarity through KPI alignment, 90-day sprints, and...

Actionable predictions – How to align models with business goals

This blog post is about turning customer data into real commercial impact. To do that, the model should not predict customer...

Avaus appoints former Miltton Sweden CEO Jesper Brandt as Growth Director

Jesper Brandt, Growth Director Avaus, the leading Nordic consultancy in data-driven marketing and sales, is proud to announce the...

Data Driven Voices #21 – With Frans Riemersma, MartechTribe

Frans Riemersma reveals how Value Engineering transforms marketing from cost optimization to revenue growth using the Hack, Pack, Stack method.

Data Driven Voices #20 – With Jerker Olofsson at Alleima

Most organizations treat sales as a mysterious black box where deals happen but no one knows how to systematically improve the...

Avaus partners with Dustin for Commercial AI Program

We've partnered with Dustin, a leading online-based IT partner in the Nordics and Benelux, to lead a three-year Commercial AI Program...

Data Driven Voices #19 OP’s MarTech transformation

Nina Rancken shares OP's six-year MarTech transformation journey, explaining why cultural change mattered more than technology and how they moved from...

Data Driven Voices #18 – With SWEDMA and ASML

In this podcast episode, we sat down with Anette Tannerfeldt (SWEDMA) and Jari Perko (ASML) to discuss the profiling paradox in...

Data Driven Voices #17 – With Eric Hörberg

In this podcast episode, we sat down with Eric Hörberg to explore AI's transformation of business, addressing the anxiety leaders face...

Swedish Fintech Enklare partners with Avaus for data-driven growth

Avaus partners with Enklare to accelerate data-driven growth. The collaboration will enhance customer experiences, digital efficiency, and innovation.

The rise of AI agents in MarTech

A look at the rise of AI agents in MarTech and how they signal the move from automated workflows to intelligent,...

The building blocks of a future-proofed MarTech operating model

Technology accounts for just 20% of MarTech success, the other 80% is dependent on your operating model. In this blog, we...

Data Driven Voices #16 – With Karoliina Partanen at AI Finland

In this podcast episode, Karoliina Partanen discusses AI Finland's approach to business transformation through trust based learning networks and customer centric...

MarTech success starts with your operating model

Why do MarTech investments fail to deliver? It's not the technology - it's the operating model. Learn why 80% of MarTech...

Composability – What it is and when to choose it

Discover how a flexible, modular approach to marketing technology can help your organisation adapt faster and choose the tools that truly...

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