Blog

The rise of AI agents in MarTech

A look at the rise of AI agents in MarTech and how they signal the move from automated workflows to intelligent,...

The building blocks of a future-proofed MarTech operating model

Technology accounts for just 20% of MarTech success, the other 80% is dependent on your operating model. In this blog, we...

Data Driven Voices #16 – With Karoliina Partanen at AI Finland

In this podcast episode, Karoliina Partanen discusses AI Finland's approach to business transformation through trust based learning networks and customer centric...

MarTech success starts with your operating model

Why do MarTech investments fail to deliver? It's not the technology - it's the operating model. Learn why 80% of MarTech...

Composability – What it is and when to choose it

Discover how a flexible, modular approach to marketing technology can help your organisation adapt faster and choose the tools that truly...

How to productionalize Machine Learning at scale

Scaling Machine Learning takes more than good models. Learn how an Machine Learning production framework supports deployment, monitoring, and improvement.

Data Driven Voices #15 – With Neil Dickson at Scania

In this podcast episode, we heard from Neil Dickson and his insights on leading digital transformation at Scania, focusing on the...

Avaus wins Mixx Award for Best Ad Technology 2025

Avaus Wins Mixx Award for Best Ad Technology 2025 We are thrilled to announce that we, in collaboration with Viking Line...

Data Driven Voices #14 – With Petteri Heinonen at Saka

In this podcast episode, Petteri Heinonen from Saka talked about how their data-first approach and agile MarTech strategy transformed their business.

Data Driven Voices #13 – With Emma Spjut at Dustin

In this podcast episode, Emma Spjut from Dustin shares how her team scaled customer data and automation - moving from email...

Data Driven Voices #12 – With Samuli Tahvanainen at Sanoma

In this podcast episode, Sanoma’s Samuli Tahvanainen shares his perspective on how to lead MarTech transformation with composability, curiosity, and a...

Data Driven Voices #11 – With Adam Greco at Hightouch

In this podcast episode, Adam Greco explains how composable CDPs are changing MarTech - from analytics to AI. And how the...

Data Driven Voices #10 – With Phil Gamache

In this podcast episode, we were joined by Phil Gamache, founder of the Humans of Martech podcast. We talked AI, composability,...

Turning strategy into action: How Avaus helps you grow

Our goal is to build lasting customer relationships and create partnerships with a shared objective—your growth. At Avaus, our core mission...

Data Driven Voices #9 – With Scott Brinker

n this podcast episode Scott Brinker explores the so called MarTech crisis and how mindset collaboration and AI can help teams...

The Future of Retail in Germany: Actionable Insights with Retail & E-Commerce Examples

Retail in Germany is evolving rapidly, and brands that prioritize customer experience, strategic discounting, and omnichannel consistency will win. German consumers...

Avaus and Hightouch announce partnership

Avaus announces its strategic partnership with Hightouch for the Nordics and DACH regions. The partnership has already proven successful through its...

Strengthen the impact of paid media with first-party data

Discover how to leverage first-party data to boost your paid media campaigns. Learn strategies to improve ROI, personalize customer experiences, and...

Craft a winning RFP for content automation

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

First-party data benchmarks – what results can you expect?

A well-executed first-party data strategy can significantly improve your paid media and channel activation efforts. But what results should you expect?

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