Kitchen manufacturer focusing on automation and online meetings in COVID-19 crisis
Background & challenge
The Corona crisis is hitting many industries hard. Especially those that require face-to-face meetings and interactions. When it comes to kitchens, there are a lot of details consumers want to discuss with experts to find the right solution. Closed borders and restrictions has made it close to impossible to continue with face-to-face meetings as usual.
· Avaus helped the kitchen manufacturer to rapidly switch focus to booking online meetings instead of physical ones.
· A dedicated cross-competence team was put together to start optimising digital communication.
· Existing martech stack was harnessed to adapt to the COVID-19 situation: marketing automation campaigns were updated to promote online video meetings with kitchen experts and inform customers and leads about the changes in store opening hours.