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Tag: Sales






Personas: The Basis for Data-based Customer Segmentation

Whether it’s a global consultancy or a local small business, everyone seems to talk about the trending topics digitisation and automation. Future visions and possibilities are numerous and seem unlimited. Already now data streams determine and optimise our behaviour in many areas – at least that’s how it seems at first glance – and make our lives easier.

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Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and many sales leaders are still struggling to scale up their digital capabilities.

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B2B Digital Sales Blueprint

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

In B2B, it is not Marketing alone that needs to transform digitally  -  the shift should involve Sales just as much. Besides marketing, Sales is closely connected to practically all vital processes:  IT, product/service development, business development and finance.

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Sales Intelligence Should be Your Next Move

B2B Marketing Automation: 3 Excellent Use Cases You Didn’t Think of Yet

Chances are, if you are reading this, you are either using or intending to use marketing automation software. You might be interested in improving your marketing, getting more inbound leads or perhaps tracking and scoring your web visitors and nurturing them towards the day they'll want to buy your product.

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