The Secondary — Often Less Appreciated — Benefits of Growth Teams
Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally understood to signify a cross-competence team with a very precisely defined objective - such as driving a single KPI in the desired direction - hence the name. Together with the more general practices of ‘growth hacking’ and agile methodology, Growth Teams are a part of 21st-century management practice where speed, agility and experimentation are kings.
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How to Choose the Right B2B Marketing Automation Tactic?
If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it. Perhaps some planning too (let alone organising, change management and so on). But still, what would be your preferred customer engagement tactic?