What Did a Digital Village Shopkeeper Gain From a DMP system?
This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary old-time village shopkeeper, Tarmo.
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The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2
The best of today’s digital village shopkeepers can offer a similar service experience with the help of those three acronyms mentioned earlier: DMP, CDP and GDPR. DMP means Data Management Platform. CDP stands for Customer Data Platform. The more recently created acronym, GDPR, stands for the General Data Protection Regulation of EU law.