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Webinar: Audience Management & DMPs

Audience Management & DMPs – Framework for utilizing your 1st party data in cross-channel and cross-device marketing

Webinar by Jari Salojuuri, Senior Advisor from our Analytics team with 10+ years experience in analytics projects ranging from start-ups to big international companies.

After this webinar you should understand how your first party data and audience management changes the way you should be thinking of executing cross-channel and cross-device marketing. Audience management will be presented from different angles:

  • Customer profile: Understand the power of cross-channel and cross-device customer profiles in marketing
  • Tactical: How audience management opens up possibilities for new marketing tactics?
  • Technical: Where does audience management locate in your marketing technology stack and how does it enable creation and privacy of unified customer profiles?





Möchtest du lieber auf Deutsch weiterlesen? Kein Problem, du kannst auch weiterhin auf der englischen Hauptseite stöbern. Wähle unten einfach deine Präferenz: