Webinar: Audience Management & DMPs
Audience Management & DMPs – Framework for utilizing your 1st party data in cross-channel and cross-device marketing
Webinar by Jari Salojuuri, Senior Advisor from our Analytics team with 10+ years experience in analytics projects ranging from start-ups to big international companies.
After this webinar you should understand how your first party data and audience management changes the way you should be thinking of executing cross-channel and cross-device marketing. Audience management will be presented from different angles:
- Customer profile: Understand the power of cross-channel and cross-device customer profiles in marketing
- Tactical: How audience management opens up possibilities for new marketing tactics?
- Technical: Where does audience management locate in your marketing technology stack and how does it enable creation and privacy of unified customer profiles?