Missing Use Cases – key reason for Data and Technology Investments Failure
One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design.
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What is a CDP and do you need one?
Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company, we want to answer some typical questions and explain the terminology to help you to assess your situation.