Ten building blocks for an actionable marketing data-asset – the Data Factory
Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data truly actionable? Do you have the needed data that reveals a customer's intent? Is it in such good shape that it can be used in customer-facing communications?
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Ensuring Customer Profitability in a downturn
The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.