Top 5 Takeaways from Avaus Expert Talks Stockholm 2020
Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to the new normal.
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Ten building blocks for an actionable marketing data-asset – the Data Factory
Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data truly actionable? Do you have the needed data that reveals a customer's intent? Is it in such good shape that it can be used in customer-facing communications?