Need to decrease marketing spend? Address your big-ticket items
With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this week’s newsletter, we address the first of the two big ticket items in the marketing budget: manual work.
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Mid-Long Term Recommendations for end 2020-early 2021
For strong companies, the current recession and the ensuing recovery will provide opportunities for repositioning, market share capture and competitive gains.