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The Self-Directed Customer


Is your customer experience & growth strategy future-proofed? 

With ever bigger and more self-directed buyer teams, B2B sellers need to let the customer do the work for them.

B2B companies need to be able to cater large, decentralized buying teams, that do a lot of their research themselves rather than call a sales person. More often than not, it is also the seller that needs to align the stakeholders on the buyer side to make sure they agree on what they are buying.

How Avaus helps you managing both the customer base & funnel more efficiently with automated processes and data

Solutions to the rescue

  • Marketing Automation to identify signals
  • Account Based Marketing to serve large & KAM segments
  • Content tailored for buyer personas for lead generation


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