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Case

Digital transformation partner for McDonald’s Sweden

Solution 

McDonald’s wanted a solution that would create a sustainable source of business value.
This long-term approach required discipline and vision to see through successfully. The multiple development horizons of strategy, technology, analytics and way-of-working had to closely align to ensure that each step forward was taken in the same direction at the right pace.

Challenge 

McDonald’s wanted a solution that would create a sustainable source of business value.
This long-term approach required discipline and vision to see through successfully. The multiple development horizons of strategy, technology, analytics and way-of-working had to closely align to ensure that each step forward was taken in the same direction at the right pace.

Challenge

McDonald’s wanted a solution that would create a sustainable source of business value.
This long-term approach required discipline and vision to see through successfully.

The multiple development horizons of strategy, technology, analytics and way-of-working had to closely align to ensure that each step forward was taken in the same direction at the right pace.

Results

The end result includes a sustainable customer engagement strategy which delivers measurable results. It is enabled by a powerful customer engagement platform powered by
first-party customer data in a marketing database.

Systematic analytics and reporting processes are in place to ensure that decisions are data-driven and empowered by a stream of continuous learning.

The way-of-working has also improved – with teams rallying around business objectives rather than staying in silos, and utilizing agile cross-competence methodologies in day-to-day work. Most important of all – the customer experience is
measurable along the entire process from planning to enagement to the bottom line.