Nina Rancken shares OP's six-year MarTech transformation journey, explaining why cultural change mattered more than technology and how they moved from campaign marketing to 350 AI-driven next best actions across eight channels.

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In this podcast episode, we sat down with Anette Tannerfeldt (SWEDMA) and Jari Perko (ASML) to discuss the profiling paradox in European marketing, why a lot of available data remains unused, and how regulatory fear is undermining competitiveness against hyper-data-driven companies like Temu.

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In this podcast episode, we sat down with Eric Hörberg to explore AI's transformation of business, addressing the anxiety leaders face and why organizational readiness is the real bottleneck for successful AI adoption.

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Avaus partners with Enklare to accelerate data-driven growth. The collaboration will enhance customer experiences, digital efficiency, and innovation.

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