We've partnered with Dustin, a leading online-based IT partner in the Nordics and Benelux, to lead a three-year Commercial AI Program designed to advance their and commercial sales operations. By embedding AI-powered automation, the initiative will streamline and improve Dustin’s processes, drive smarter decision-making, and enhance customer experience.

Read more >>

Nina Rancken shares OP's six-year MarTech transformation journey, explaining why cultural change mattered more than technology and how they moved from campaign marketing to 350 AI-driven next best actions across eight channels.

Read more >>

In this podcast episode, we sat down with Anette Tannerfeldt (SWEDMA) and Jari Perko (ASML) to discuss the profiling paradox in European marketing, why a lot of available data remains unused, and how regulatory fear is undermining competitiveness against hyper-data-driven companies like Temu.

Read more >>

In this podcast episode, we sat down with Eric Hörberg to explore AI's transformation of business, addressing the anxiety leaders face and why organizational readiness is the real bottleneck for successful AI adoption.

Read more >>